The Alchemists is a film about five people who transformed our culture by convincing us to adopt corporate slogans as a way of life. Consider:
According to the film's sponsors, this film is "not an analysis of the perils of consumerism and thought-control" but rather a documentary about "creative rebellion, and how all-powerful art springs forth from deeply personal, psychological sources and the need for change."
That sounds grand. But I'll be viewing this film from a very different perspective. I want to see the creative process behind the Nike and MTV zeitgeist that spawned the me-first generation obsessed with instant gratification and nihilistic consumerism. Dan Wieden made me do it, and I want to see how.
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