Media Kit
Wise Bread is one of the most popular and fastest growing personal finance blogs.
Leader in the industry
- Mentioned as a top five personal finance destination by KCAL9 news (Sep 29, 2008)
- Mentioned on NPR’s Day to Day as the main site to go to for saving money ideas (Jan 8, 2009)
- Content is listed weekly on WSJ.com and MSN.com
- Frequent press mentions
Traffic
- 1.1 million page views, 680K unique visitors in an average month
- Alexa ranking: 17,786
- Over 26k feed subscribers
Meet our readers
Wise Bread readers are young, well educated professionals who know the value of their hard-earned cash and wants to spend it wisely. They are net-savvy trendsetters eager to try out beneficial financial services.
- 50% Male/Female
- 35% 18-34
- 36% 35-49
- 77% College graduates or higher
- 52% Own home
- HHI: 18% $50K-$74K; 17% $75K-99K; 23% over $100K
Our readers rely on us to help them make financial and purchasing decisions.
- 94% are likely to try a new online service
- 95% are likely to purchase online in the next 6 months
- 61% are looking to open new financial accounts
- 95% are likely to have significant input in the household’s financial decisions
- 89% are likely to share their views about products and services with their friends
Vibrant personal finance forums
- Draws influential personal finance bloggers
- Over 25,000 posts
- 6,600 active members
Let's talk
We have loads of ideas on how best to get your message to our readers (without making them mad). Contact Federated Media for advertising and sponsorship opportunities on Wise Bread.
We also run Dealista, a Quick and Dirty Tips podcast. Contact Quick and Dirty Tips for media and advertising inquires.
You can also email us directly at sales@wisebread.com.
We look forward to answering your questions and helping you craft a campaign that will maximize your ROI.
About Wise Bread
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