Media Kit

Wise Bread is one of the most popular and fastest growing personal finance blogs.

Leader in the industry

Mentioned as a top five personal finance destination by KCAL9 news (Sep 29, 2008)
Mentioned on NPR’s Day to Day as the main site to go to for saving money ideas (Jan 8, 2009)
Included in PCMag.com's Top 100 Websites of 2009.
Content is listed weekly on WSJ.com and MSN.com.
Articles are frequently linked to from New York Times, NPR, Lifehacker, Consumerist, and more.
Frequent press mentions and interviews.

Traffic

1.7 million page views, 1 million unique visitors in an average month
Alexa ranking: 7,300
Over 35k feed subscribers

Meet our readers

Wise Bread readers are young, well educated professionals who know the value of their hard-earned cash and wants to spend it wisely. They are net-savvy trendsetters eager to try out beneficial financial services.

60% Female
35% 18-34
36% 35-49
77% College graduates or higher
52% Own home
HHI: 18% $50K-$74K; 17% $75K-99K; 23% over $100K

Our readers rely on us to help them make financial and purchasing decisions.

94% are likely to try a new online service
95% are likely to purchase online in the next 6 months
61% are looking to open new financial accounts
95% are likely to have significant input in the household’s financial decisions
89% are likely to share their views about products and services with their friends

Deals and Giveaways

We have a popular Daily Deals section and exclusive newsletter for readers specifically looking for discounts and giveaways. In addition, sponsorships are available for our weekly Ask the Readers and WB Chats. If you're interested in these sponsorship or advertising opporunities here, please contact us at sales@wisebread.com.

Let's talk

We have loads of ideas on how best to get your message to our readers (without making them mad). Our agency, Federated Media, handles general display advertising and large custom opportunities on Wise Bread. You can also check out our self-serve advertising page for display ads.

You can also email us directly at sales@wisebread.com.

We look forward to answering your questions and helping you craft a campaign that will maximize your ROI.