Chris Birk's blog

6 Considerations When Hiring a Celebrity Spokesperson

Planned carefully, a marketing campaign featuring a celebrity spokesperson can boost your profile and your sales. Planned poorly...

Stop Slouching! 5 Ways to Improve Your Posture

Studies show a link between poor posture and poor health. Make your mother proud; stop slouching with these five simple ways to improve your posture.

6 Ways to Boost Your Mobile Email Marketing

Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.

Beat Back the Zombies: 4 Ways to Avoid Sleep Deprivation

Seventy percent of Americans don't get enough sleep. Follow these suggestions to ensure you're not one of them.

6 Expenses Worth Haggling Over

In the right situations, haggling can save you money on everything from cars to medical care. Discover more expenses worth debating.

7 Pitfalls That Can Bloat a Home Office Budget

Working from home sounds like a great idea, but it's easy to bust your budget building the perfect office. Here's how to outfit your space for less.

Mapping out Your Place on the Mobile Web

Your customers are using their smartphones to find you. Help them.

6 Items You Might Have Forgotten in Your Emergency Kit

Building an emergency kit is a key step in disaster preparedness. Here's a look at six items you might have left off the list of necessities.

6 Tips for Spring Cleaning on a Budget

The spring cleaning season is here. But consumers don't have to clean out their wallets in order to make the annual event a success.

Military Members Can Still Utilize Homebuyer Tax Credits

Last year, homebuyer tax credits helped boost the real estate market. Until April 30, certain service members can still take advantage of this benefit.

6 SEM Strategies Guaranteed to Go Wrong

Boosting your ranking in search results can boost your bottom line. Trying to do it the wrong way can harm your page rank -- and your business.

6 Ways to Beat Sinus Pain at Work

The season for sinus pain is approaching. Sinusitis strikes everywhere, including at the office. Here are six tips for fighting sinusitis on the clock and saving those sick days.

5 Household Fixes You Should Stop Paying Others For

You don't have to be a handyman to take care of household hiccups. Instead, save money by handling these common problems yourself.

Want to Buy a Home With No Money Down? Try a USDA Loan

Despite the recent economic crunch, consumers can still purchase homes with no money down through the USDA Rural Development program.

Beat the Clock with Frugal and Simple Valentine's Day Ideas

Americans will shell out more than $15 billion for Valentine's Day gifts this year, but you don't have to empty your pockets to have a romantic day.

The Power of Retargeting

Only a small fraction of visitors who click an online ad make a purchase, but retargeting can help businesses dramatically boost that number.

You're Doing It Wrong, Moron: 5 Tips for Giving Better Compliments

Receiving compliments is easy. But giving legitimate, thoughtful compliments is increasingly rare in an era of instant, faceless communication.

Why Entrepreneurs Should Care About Google Suggest

Google's new auto-complete search function might seem neat...until it starts scaring away your customers.

Energy Efficient Mortgages: Borrowing More to Save

Borrowing extra for an energy efficient mortgage can lower your utility costs and generate significant long as you make sure the math adds up.

5 Ways to Yank the Leash on Pet Expenses

Pets are part of our families, but those cats, cockatiels, and Cocker Spaniels can cut into the bottom line. Learn how to budget for man's best friends.