Capital One: What’s In Your Envelope?
Just when I thought credit card companies couldn’t get any more wasteful, I received the mother of all credit card offers in the mail. Excited by what I thought was something worthwhile in a rather thick envelope, I got duped. And the contents weren’t even worth reusing…..
Unlike many, I eagerly await my mail each day. Since most of my bills are paid online, if the postman is bringing it, I can expect it to be freshly-paid freelance invoices or the occasional trade mag. Of course, there is usually one or two credit card offers tossed into the mix (which I promptly discard, unopened, into the trash/recycle bin.)
Yesterday, I received a rather unusual envelope from Capital One. It was standard yellow and almost passed through into the trash, until I took a moment to feel it. It was thick, a little squishy, and had me thinking that maybe (just maybe) there was something inside of interest. It was thick, after all. (Could it be a free mousepad?)
I can’t even believe I took the time to open it. Inside was the standard “blah,blah,blah” 0% for so many days credit balance transfer offer with return envelope. And one sheet of bubble wrap.
The spendthrift in me immediately became irritated. Why waste the plastic this flimsy, worthless sheet of bubble wrap was made with to send me this? Did they really think that all I needed to do was see this offer to become swept away by their financing? Since I usually recycle any and all packing materials for my own mailings, I examined the barely usable piece of wrap (which couldn’t protect a toothpick.) Not even the envelope could be used again.
Now that I’m on to their scheme, what will they do next to get my attention? Skywriting? Messages in a bottle down the Missouri River? Tattoo placement on newborn babies? This left me considering one of Paul’s unorthodox methods to let them know it was an unappreciated gesture. Sure, the 3 sheets of paper the offer was printed on made it to me unscathed (thanks to that trusty bubble wrap), but this is a big step backwards in practicing conservation and waste-reduction.
I’ll be opting out of future offers from now on, and maybe I should contact all my other card companies before they start getting any (really bad) ideas. What other wasteful things are you seeing in your mailbox?
Editorial Note: Any opinions, analyses, reviews or recommendations expressed in this article are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by any bank, card issuer, airline or hotel chain.