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I do agree with you about deceptive pricing practices. One of the most egregious examples recently was the way certain gas stations price gas. Customarily the buttons on a pump for the different grades of gas from regular to premium, run left to right. This one station reversed the customary order so I found I had pumped myself a tank of premium at 20cents a gallon more than my regular. I purposely stay away from that gas station now.

And variable pricing without rationale is a turnoff as well. As a businessman the practice will quickly cost you in terms of customer base. Word does get around.

Variable pricing will work with the right rational. If someone gets a break on pricing because of being a regular customer or buying in volume, that is acceptable. If you use Ebay, the market sets the price dependent on interest in the particular product, and that is obviously acceptable.

As far a airline ticketing goes, check out Kayak.com.

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