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Amen!

Submitted by Heidi on November 27, 2007 - 13:59.

I work in product development - listening to the customer and creating better stuff in my job!

In addition to offering unsolicited feedback as the author suggests, also take the time to fill out customer satisfaction surveys. We hear most often from those with complaints, so positive feedback is especially nice!

On a related topic: I had a bad experience with a bottle of Kendall Jackson wine (dry cork) several years ago. My partner wrote and email to complain and a few weeks later we got four bottles of wine, a food pairing guide, a corkscrew, and other stuff in the mail. I still drink KJ Chardonnay today!.

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