whoa.. nobody's being negative here, just realistic. For the majority of neighborhoods, Wholefoods isn't in reach, nor Trader Joes, and the farmers markets on the weekends are 30 minutes away.If I go there, thats almost 2 hours of my time I spent just getting fruits and veggies, I still have to go to a store to get everything else. I do shop at ethnic markets, but the produce there, as good as most supermarkets, is definitely not as tasty as the stuff I get at the farmers market. And the prices vary, the greens are cheaper at the Korean place, I get my oils at the Arabic place, etc. It takes time and money to eat well. Food network is on cable, internet requires a computer. And the less money you have, the more effort. Who has time to go to the library to research recipes your kids might or might not eat? Many of us were raised on canned and processed foods, and thats home cooking to us. That easy casserole habit is a hard one to break.