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I think this gets into muddy territory in the online world. On the one hand, companies should stand by their offers. On the other hand, a single keystroke error could subject an online company to hundreds or thousands of dollars of loss before the error is fixed. I've read about consumers who exploit online errors or lag-times between redeeming gift cards online and in-store (they buy something online with the gift card, then turn around and go to the store the same day and use it again, before the computers can catch up). There's a big potential for abuse in the online world from both ends. However, I do think it would be appropriate for See's to give a better explanation for their error and/or offer some sort of coupon as an apology for the inconvenience.