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Wow, feeling the love here.

Submitted by Paul Michael on May 25, 2007 - 10:10.

As I said, and will have to keep repeating, copywriters don't follow the traditional rules of grammar. Pick up a magazine and read any advertisment. This is what I do for a living. I also happen to be very very good at it (if you'd like to ask every creative director I've ever worked for, I'll happily supply phone numbers...and photocopies of my bonus checks). 

People do not talk with perfect grammar. Ads communicate the way people talk. It's the first law of copywriting...keep the writing conversational, not grammatical. My copywriting has won prestigious several awards. Yes, awards. Even though i make the "mistake" of beginning sentences with conjunctions. And I'll keep doing it (did that just annoy you then? Gee, sorry). All in all, here's my advice. If my writing bugs you so much, don't read it. If you want to save some cash, smile and live life a little bit larger on a budget, please drop by any time. If you want perfect English, don't read my blog on this site. And that's all I have to say 'bout that (that one was from Forrest, another moron who made a fortune).

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