How is car insurance quality determined?

[RickLee]

Someone posted in another thread that car insurance is one of the things not to be compromised.

I fail to understand what are the quality factors of insurance. I have always thought of car insurance as a commodity. They provide a service (they give you money) for a price (you pay them more money).

From the insurer's standpoint, they are the ones looking for quality...low risk drivers.

[flipchick1127]

Well, the way I see it quality car insurance means that you have insurance through a company that is easy to work with and will follow through with its promises. I have heard of many, many people who have trouble getting their car insurance companies to deliver when they file claims. Also, you want to make sure you have "quality" car insurance in the respect that you have "enough" car insurance. Finally, you want a company that is financially sound and secure. A bankrupt car insurance company can't do you any good.

[the weakonomist]

This insurance business is just like the banking business (which is my business). At a bank, we offer you the exact same products as any other bank. We try to differentiate ourselves with price, service, or simply good marketing, but ultimately we don't offer anything unique.

Each company is different and has it's trade offs. In 2009 it might be JP Morgan that offers the best combination of price and service. However next year they might have some credit issues and layoffs in CS and so Wells Fargo is now king.

Insurance companies are basically all the same as well. What I did was shop around for the best quotes and found an agent I enjoyed talking to and felt like he actually cared. That insurance company won my business.

[Randy]

ok I guess you could go to http://www.quality-car-insurance.com for quality car insurance