Free $10 on Amazon (or Why to Read Fine Print)
Last week I ordered a GPS on Amazon.com. There was a "special offer" for a free Wired magazine subscrption and a couple bucks worth of free mp3s
I was happy to take advantage of the MP3 credit, but a Wired magazine subscription? Not something I would necessarily take advantage of.
Fast forward a few days. I get an email from Amazon about taking advantage of the Wired subscription. Guess what was in the fine print of the email:
Terms and Conditions:
This subscription is included as part of the qualifying purchase(s) you made in the last 1-2 weeks in the Amazon.com Consumer Electronics Store.
If you do not wish to receive the subscription, you may receive a refund for the stated value ($10.00) [emphasis added]. To obtain this refund, please print and send a completed copy of the Online Form with a copy of your Amazon.com order confirmation to the address noted on the form. Please mail within 4 weeks from the date you received this e-mail.
Further, check out some of the conditions of the offer:
If you have opted out of receiving marketing emails from Amazon, you will not get the email notification for this offer. If you still want to take advantage of this offer, please update your communication settings located in "Your Account".
Not only do you have to read the fine print of the email; but to get the email in the first place you need to be signed up for the marketing emails from Amazon.
What are the lessons learned here?
First, if you buy $75 worth of electronics from Amazon.com right now you can $10 back (includes most GPS systems, many cameras, computers, and home theater systems).
But more importantly —
If you ever see an offer:
Read the fine print
And consider signing up for promotional emails. As annoying as they may save you a lot of money.