Frugal is the new sexy - a scientist says so!
In NewScientist's special report: brillant minds forecast the next 50 years , Geoffrey Miller predicts that flashy and expensive things will become less sexually appealing. People will realize that it shows a "pathetic unrealiability as a signal of individual merit or virtue." This is good news for the savvy spender. Just think: I have money, but will not spend too much in fear that it will take away my sexual appeal. Hey, it's Darwinian. The frugal person becomes the fittest to survive!
Applied evolutionary psychology should revolutionise life in three ways by 2056. First, Darwinian critiques of runaway consumer capitalism should undermine the social and sexual appeal of conspicuous consumption. Absurdly wasteful display will become less popular once people comprehend its origins in sexual selection, and its pathetic unreliability as a signal of individual merit or virtue.