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Guest Contributor

Heather Allard

Heather is a mother of three kids and one big dog. She's also the founder of TheMogulMom, a site for moms who run a business, raise a family and rock both. Follow her on Twitter at @heathALL.

Latest articles by Heather Allard

Putting Pinterest to Work for You

Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.

Cleanse And Organize Your Inbox In 10 Simple Steps

If your inbox has mastered you, try these ten tricks to regain control.

7 Easy Ways to Sell More

Incentives, video presentations, testimonials... those are just a few of the terrific sales improvement tips you'll find inside, all for the low, low price of a mouse click.

10 To-Dos A Virtual Assistant Can Get Done

What can a Virtual Assistant do? A better question is what can't a Virtual Assistant do?

6 Ways to Monitor Your Brand on Twitter

If your brand is mentioned on Twitter, but you're not there to hear it, did that brand mention really benefit your business?

6 Cloud Tools for Small Business

These six cloud-based productivity tools allow you to take your office with you, for better or worse.

7 Steps to Work-Life Balance When Working from Home

If you don't get ahead of your busy schedule, your busy schedule will get ahead of you.

How to Write a Sales Pitch That Sells

Copy a few tricks from a copywriter and create compelling copy -- and compelling sales.

5 Steps to a Landing Page That Converts Like Crazy

It's not enough to help visitors to find your e-commerce site. You have to help them to click the "buy" button, too.

11 Ways to Stand Out at a Trade Show

Follow these trade show basics and make your next event memorable -- and profitable.

Find Your Point of Difference and Promote It

To get your small business noticed by potential customers, give them something to take note of.

How to Get Free Publicity

It's not enough to provide a great product or service people want or need. For a business to succeed, it has to be noticed. Here are six free ways to get the word out.

5 Ways to Make Your Customers Feel Warm and Fuzzy

Retaining customers is easy when you treat them well. Use these easy, low-cost ideas to make your customers feel extra special.