How to Get Free Publicity For Your Career or Business: $100 Giveaway

By Will Chen on 6 June 2010 15 comments
Photo: iStock

Editor's Note: The $100 giveaway winner is Bonnie Boden!  Congratulations Bonnie!

Getting your name mentioned by the media is worth its weight in gold.  It immediately establishes you as an expert, which can help you supercharge your resume, land a promotion, or build up buzz for your business.  (It is also a lot of fun to be on TV!)

As a small publication, Wise Bread has virtually no advertising budget.  But we worked hard to learn the media game and it has paid off.  We've been mentioned in countless media channels, including Time Magazine, Canada AM, New York Times, CBS News, ABC News Radio, and PC Magazine.  These media mentions snowballed into bigger opportunities, like book deals, speaking engagements, and offers for syndicated columns.

People are constantly asking us how we get so much free press.  We'll be sharing our free publicity secrets in an upcoming free Webinar hosted by two of my favorite PR gurus (and new Wise Bread writers), Kate Lister and Tom Harnish. Tom and Kate are co-authors of Undress For Success—The Naked Truth About Making Money At Home, and their press page pretty much speaks for itself. Tom and Kate's media formula works.  We know because it's what we use here on Wise Bread.

Anyone interested in jumpstarting their career or business is welcome to attend. This session is also great for bloggers looking to drive more traffic or attract more advertising.

How to Attend Webinar and Enter Contest

As an added bonus, we're also giving away a $100 Amazon GC to one lucky Wise Bread attendee.  To enter just follow these 3 easy steps:

  • Attend the Webinar on Wednesday, June 9, 2010 2:00-3:00 pm Eastern.
  • After the Webinar, come back to this thread and leave a comment about one thing you learned (make sure you leave an email address so we can contact you if you win).

We'll pick a winner on Monday, June 14.  Spots are limited so make sure you register today.

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Guest's picture

Grrr...I wish this wasn't happening while I was at work. ;-)

Guest's picture
Cynthia

I learned many good strategies for contacting the press along with some ways of making your organization newsworthy that were very helpful. Thank you for sharing such timely information.

Guest's picture

Two take-aways for me were (1) ask photographers or camera guys for unused footage that I could use on my own and (2) incorporate keywords into press releases to get picked up by search engines

Guest's picture

I learned about what makes a website useful to business journalists -- I thought the slide based on the Arketi Group data was very helpful.

Guest's picture
Ken

I learned a lot about the world of PR today. Most importantly, as Tom says, the more fun doing it - the better the result would be!

Guest's picture
Rylie

I learned to sign up for HARO (help a reporter out.)
And to incorporate other businesses with your press release idea.
"Assignment desk" is a good word to use for immediate attention at a newsroom and how its important to deliever your pitch in the proper format with all your contact information.

MAKE THE REPORTERS JOB EASY. BE QUIRKY, FUNNY, INTERESTING, HEARTWARMING, SOCIALLY GOOD, CREDIBLE, AND/OR QUOTABLE.

Tisha Tolar's picture

I learned that we are on track as far as doing things right and that it is good to stay yourself, dare to be different, and keep at it! All reminders that are crucial to moving forward in promoting the business.

Guest's picture
Guest

The webinar was very informative. An acronym for getting PR noticed (that I put together based on the discussion) was to be like NEMO:

N = Newsworthy
E = Eloquent
M = Memorable
O = Opportunistic

Also using PRWeb and YouTube search as resources.
Thank you for your efforts!

Hollis Colquhoun

Guest's picture
Nancy

It was an informative seminar, thank you! One thing of many I learned was the various ways to interest a reporter -by being quirky, charitable, quotable, etc. It was a seminar filled with practical & useful information.

Guest's picture

fantastic webinar ... what are good methods for following up? should a separate media advisory be sent if you have already sent a standard press release in the weeks / months prior? I've had varying levels of success thus far, but seem to be tripping upon on the follow-up.

Thanks!

- Nate -
That's Wright! Marketing
http://www.thatsNOTwright.com

Guest's picture
Ryan

Awesome PR webinar today guys!!! I was able to learn alot about finding valuable contacts and creating press releases. Very informational - and well put together. Keep up the good work - I follow your RSS feeds daily.

Ryan

Guest's picture
Lois

Two things interested me. First, the aerial shot of the flower farm, and how it generated PR for both the barnstormers (Flower Flights) and the farm.

Second, that the barnstormers started charging journalists for demo flights and still had no lack of interest.

Food for thought about developing PR for my gardener-centric coaching services.

Guest's picture

I missed the webinar due to a client coaching session. Is a replay of the webinar available?

Guest's picture

Hey Cathy. It's supposed to be available here:
http://undress4success.com/verizon-webinar-resources/

(It wasn't replaying for me when I tried, though.)

Guest's picture
Christina

I learned not to sign up for a webinar and not make it - though I was sent a replay link through email, it doesn't work!