You'll have to stay with me on this one, but.... I just sat through a local television interview on a special event going on today. The reporter came in during the break, interviewed a few people, said a few words himself behind the camera, then left. He really has no idea what happened here today, except for what he was told, yet he reported or reviewed it. That might be classified as a fake review (of events) to me because he reviewed a few people involved, then wrapped a story around it using his own words. Does it hurt anyone that he did it that way? Probably not, but what if he really promotes the heck out of the story, and causes someone to join in next year, investing time and money, only to find out it wasn't as good as he said? Would that make it harmful?
Now I don't see anything wrong with what he just did, and certainly didn't expect him to sit through the entire day. But my thought was that fake reviews online might just be a subset of what's been going on in the offline world for many years. I highly doubt that the reviews you see in magazines were actually intensively reviewed by the authors (outside of Consumer Reports). They are probably, for the most part rewriting copy given to them from product developers.
In the online world, you don't even have to go to Google to find potentially fake reviews. Do we really know that all of the reviews written on Amazon product pages were written by owners of the products, or could the product manufacturer have hired people to write glowing reviews? You just don't know.
Didn't mean to write this much, but this article just made me think a lot about reviews in general, and how you can see a review in everything, and not just online. The old saying, "buyer beware" should probably come into play, no matter what it is you are reading, watching, or hearing. Do your own research, from several sources, to find out the real truth.
