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JoAnne Berg

JoAnne Berg is a trusted business adviser with over 30 years of experience as an entrepreneur, CFO/COO, and CPA/adviser to closely-held businesses. Read her blogs at The Art of Small Business.

Latest articles by JoAnne Berg

Secrets of Successful Succession Planning

You've figured out how to get your business started and you've figured out how to keep it a going concern. But have you figured out how you're going to get out of it?

Is Your Marketing Campaigns Working?

Improve your sales and marketing efforts with a few quick and easy charts and graphs.

Can Your Business Use a Board of Directors?

A Board of Directors can be much more than an easily met requirement of the incorporation laws.

How To Grow Your Business Without Going Broke

Too much growth too soon often results in too little cash to keep the doors open.

5 Pitfalls of Price Promotions

You can't "make it up with volume" if your your pricing strategy is not aligned with your business strategy.

How to Write a Business Plan

When creating a business plan, stop worrying about the final product and stay focused on the process.

Improving Profits with Dashboards and Metrics

If you aren't tracking key business indicators for your small business, you're flying blind.

The Upside of Incentive Compensation

When motivating your employees with incentive compensation, be sure the incentives in your plan match your business goals.

Opening the Book on Open Book Management

Share your company's financial information with your employees and you'll all share in the benefits of increased productivity.

Is Your Revenue Model Right for Your Business?

The revenue model you choose can make or break your business. Before designing -- or redesigning -- your own, consider these classics.

Turn Your Annual Operating Plan into a Budget

A budget is a powerful tool for your business, and you can make it even stronger by basing it off of your annual operating plan. Here's how.

The Language of Accounting

The numbers in your financial statements tell the story of your business. Learn how to read them like a book.

Who Should Handle Your Business Finances

Many small business owners run all of their own finances, but eventually you'll want to hire professionals. Read this to learn who to hire when.

Why Your Business Owes Taxes When It Didn’t Generate Cash Profits

Unfortunately for small business owners, cash income and taxable income are not necessarily the same. Read this to avoid nasty surprises come tax time.

Is Now the Time to Start Your Own Business?

You know you want to start a business...but when? Ask yourself these questions to help decide if you're ready.

Make the Most of Your Local Chamber of Commerce

From advertising to networking, your Chamber of Commerce can offer your business scores of benefits...if you're a member.

6 Cs of Successful Small Business Owners

To achieve success, I believe that there are six characteristics that all small business owners need. Fortunately, these traits can be developed by anyone who chooses to do so.

Values-Based Consulting: How to Attract and Keep Clients

Values-Based Consulting is built on a solid foundation of professional ethics, responsiveness, empathy and commitment.

How NOT to Run Your Family Business

Family businesses are a staple of our economy, so they're with us to stay. Here are some critical, and in some cases fatal, errors that a family business can make.

6 Common Money Mistakes Small Business Owners Make

Avoid these common pitfalls, and you'll increase your likelihood of running a successful — and lasting — business.