Make Money Online with Free Videos
Do you want to make money online?
If so, you’ve probably seen a lot of products that will apparently tell you how, with their product, you’ll become a millionaire by next Friday.
Last year I bought one of these online courses. One of those seemingly scammy, too good to be true, sounding sales pages promised to show me how to make money online. Despite the fact that I trusted the source, I was sure I was walking into a trap.
To my surprise the online course actually enabled me to increase my income from online work from $100/month to income that’s the equivalent of a full time job. It took a lot of work in the beginning (up to 50 hours/week) but now I work fewer than 10 hours/week on these projects and earn the same amount.
What online course did I buy? It was called Project Mojave and was a 3 month online course covering everything from keyword research to product creation to search engine optimization.
Project Mojave isn't likely going to be marketed again although the product's creator, Clay Collins, is working on something new. No, this post isn’t going to try to convince you to buy his new product. He hasn't even announced what exactly his new product will contain. Instead this post spills all the secrets in his outstanding, free-to-watch videos.
The videos tell you the basics about what Clay, the creator, calls The Interactive Offer. They're aimed at everyone from blogging beginners to long-standing business owners. The Interactive Offer shows you how to guarantee that you'll make money selling your product, before you even spend any money to create it.
Because I'm not a huge fan of watching videos (I'd rather read information) I decided to take notes on the videos and post them here for you. The free videos have truly outstanding content. And if you’re at all interested in making money online, I encourage you to watch the videos yourself.
Video 1: The Number One Rule for Creating a Profitable Online Business
Video 1 tells you the number one rule for creating a profitable online business. That is, it answers the question, how do you start an online business and be 100% certain you will make money before you invest in creating a product?
According to Clay, Rule 1 is Sell First, Then Create. The video lays out generally, how and why this rule works — including some of the basic legal and ethical ways to do this. Clay gives several examples of pre-selling.
For example, colleges will "pre-sell" a course, and then cancel the course if enough people don't sign up. An even cooler example of pre-selling is Threadless t-shirt company. They actually get people actively involved in the process of creating t-shirt designs. Because people are voting on the t-shirt designs before the t-shirt is ever created, once the company decides to print a t-shirt the company already knows the t-shirt will be profitable.
Video 2: How to Make an Interactive Offer
Video 1 gives a great introduction to the idea of pre-selling, but doesn't give a lot of specifics. Video 2 delivers specifics of how to make a product offer interactive.
Following are some of the critical steps listed in the video:
Step 1: Survey your people.
The Interactive offer involves, first, sending a survey to your potential customers. The survey would ask them:
- What free product would you love for me to create just for you?
- What is your biggest fear or frustration?
- What's your ideal perfect outcome?
For instance, if you're interested in creating a golfing product you might ask potential customers: what is your biggest fear/frustration when it comes to playing golf? And what's your ideal perfect outcome when you hit the green?
This works because customers are rarely asked these questions. And, if you are genuinely interested in helping them solve their problems and are committed to creating a free product you will get a TON of responses. (Side note: I know this from experience. One survey I sent to a list of 5000 people generated 2300 replies!)
Step 2: Find the Need
The second step is to analyze the survey results and find consistent patterns. This involves reading and synthesizing to determine what your audience is looking for. With the golf example you might find that a majority of people want a quick and easy way to stop slicing the ball.
Step 3: Verify the Need
The third step is reach back out to your customers and tell them the core issue you've identified from the survey. You should write an email or blog post asking whether or not the core need they've identified is actually their issue. According to the Interactive Offer video 2 here are the components of that email/post:
- Thank them for filling out the survey.
- Tell them you think you know what they want their free product to be about, but you want to check in with them to be sure.
- Describe the free information product you're planning to create (i.e., tell them the title, and rough outline of what it will include).
- Tell them that you don’t want to waste your time making something people don’t need. But if enough people want it, then to tell you and you'll email them the free product.
- Create the free product. It might be top ten tips related to their need. Give away your best stuff in the free product.
- Give the free content away to as many people as possible
- Wait for feedback to pour in. According to the video if you've correctly identified a need you will get a lot of people thanking you for the free product.
- Respond to all of the feedback
After your potential customers read and respond to the free report then it will be time to pre-sell your product
Step 4: Pre-sell
Finally, you need to pre-sell your product. Tell your potential customers that you will pre-sell it to them for 4 days for 50% off. Only let a limited number buy the product.
Psychological Reasons An Interactive Offer Makes People Want to Buy Your Product:
Principle of Progressive Buying: As people participate they become increasingly invested in what you’re selling. When they are helping co-creating your product you produce what they want and they will be more attached to what you’re selling because people support what they create.
Principal of Consistency and Commitment: You are getting commitment early on and so people are more likely to be consistent and buy your product when they commit early.
Videos 3 and 4
Videos 3 and 4 will likely contain even more amazing free content. They hasn't yet been released. Watch the Interactive Offer site to learn more.
The idea of an interactive offer fascinates me. It makes complete sense that the more involved customers are in product creation the more likely they will be to buy a product. I continue to see more and more businesses succeed because they get customers involved in their business. (Think of Groupon, where you have to have enough coupon buys for the coupon to become active.)
And I learned some of these online marketing strategies in Project Mojave and used them in my own product creation and business — so I know they work.
Like I said, these videos are some of the best free content I've seen when it comes to online marketing. I've hit the highlights here, but if you already have a product or are interested in starting your own business, you should definitely check out the videos. (And perhaps Clay's product will be worth it to you to invest in. His other product, Project Mojave will likely never be released again. As I previously mentioned, I purchased Project Mojave and would highly recommend Clay's products to anyone interested in starting a business or increasing their business revenue. I've met Clay for drinks and even played tennis with him. He's a fellow Minneapolis resident and a great guy.)
Disclaimer: This post contains affiliate links. If you watch the videos, sign up for Clay's email list, and then buy the Interactive Offer, I will get an affiliate commission. But, there's nothing for sale right now. I honestly believe that the free videos are, in and of themselves, worth watching.