The NAACP's Economic Reciprocity Initiative (ERI) is a survey of how large companies treat consumers of color. In the latest report, the majority of the companies scored Cs or below. Companies like Target, Kohl's, Dillard's, Sears, and Excel were given Fs for failing to take the survey.

NAACP President Brusce Gordon called on blacks to stop shopping at Target, in particular, until they answer the NAACP's questions.

"They didn't even care to respond to our survey," he said. "Stay out of their stores."

Gordon further expalined that:

African Americans pump roughly $650 billion into the American economy annually. We should spend wisely and have readily available information to be assured that those we do business with are reinvesting in our community, employing a diverse work force, utilizing minority vendors and supporting our causes. Those not practicing such measures should not benefit from the economic power we provide. There continues to be opportunities for major corporations to improve their performance. Source: NAACP.

In response, a Target spokeswoman said via e-mail that the company

opted out of the survey "because Target views diversity as being inclusive of all people from all different backgrounds, not just one group." The NAACP survey asks only about blacks.

She added that minorities make up 40 percent of Target employees and 23 percent of all officials and managers. Source: Washington Post.

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Photo by Joshua Davis.