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How an Exact Match Domain Can Launch a Successful Business

To say that entrepreneurs need a good web domain is to trade in marketing cliché, but here’s a different way to think about domains: as a crucial first step.

Dos and Don'ts When Making Your Venture Capital Pitch

You've landed a meeting with a potential investor. Don't blow it now.

The Power of Retargeting

Only a small fraction of visitors who click an online ad make a purchase, but retargeting can help businesses dramatically boost that number.

5 Things You Should Never Tell Investors

In case you ever find yourself trying to convince sophisticated investors that your business is worthy of their cash, here are five common faux-pas you should never say in your

How To Identify And Eliminate Waste In Your Budget

When the going gets tough, the tough tighten their belts. Here's how to tighten yours.

Vested Capital: What It Is, Why You Want It, and How to Get It

It's what some aspiring entrepreneurs would die to have in their possession. Vested capital gives you the utmost in negotiating power.

Accountant 101: Finding the Right Match

As a small business owner, you'll eventually need to seek the services of an accountant. But how do you find one who's is a good match for your business?

4 Genuine Ways To Execute The Brand Promise

It's not enough to develop a brand promise. To be successful, your company has to live up to it.

3 Options To Help Business Owners Catch Up On Retirement Savings

Boost your retirement savings while reducing your tax liability by taking advantage of these retirement planning strategies.

5 Books to Help You Master Your Business

Covering everything from branding to bravado, there's bound to be something bankable in this bundle of business books.

Working with a Spouse: What Small Business Owners Need to Know

Starting a business with your significant other can be immensely rewarding...and incredibly trying. Here's what to know before combining your career with your better half.

5 Grinch-Free Ways To Celebrate The Holidays With Your Customers

The holiday season is an opportunity to deepen customer relationships and show your community your company cares. Here's how to hide your inner Grinch and spread some Joy.

Increase Sales by Narrowing Customer Choices

Your customers are adrift in a sea of choices. Steer them to the sale with the right selection and the right information.

Which Is Better for Your Business: Debt or Equity?

Is debt or equity better for your business?

Taking Your Invoicing and Accounts Receivable Management Online

Online invoicing and A/R management services allow you to speed up collections and reduce administrative costs.

The Rise In Artisans: Global Lessons From A Local Movement

Artisan businesses run the gamut, from chocolate to blue jeans. But they all share a keen focus on customer service and distinctive branding.

Did You Win or Lose Today?

It's difficult to tell whether or not your business is doing well if you're not using the right metrics.

From a Snapple Marketing Veteran: How to Tap the Power of Packaging

Learn how to make your product stand out from the competition.

The High Cost of Employee Turnover

No matter how great your company is, it's likely that some of your employees will eventually move on to other opportunities. That may be costing you more than you realize.

PR Blunders and How to Avoid Them

Getting your business noticed by the wider community can only help. Except when it only hurts.