It’s that time of year again. Right…the time of year when I alternate between being over-the-top excited about whichever amazing gift I’d love to buy because it’s Just Absolutely Perfect for Someone and being in the depths of hopeless despair because there’s no way I can afford ONE of whatever item I want to purchase, let alone something that nice for everyone on my list.

But I will not fear, for truly there is an answer to my dilemma. At Christmas, more than any other time of the year, it truly is the thought that counts, though we all know that simply thinking of a person is never enough. A savvy gift-giver realizes that a small, personalized gift that says, “I was thinking about you, I know you well, and I care,” has greater value than a large gift that says, “I want you to like me. I want to be acceptable to you,” or even, “I want to pacify you.” If you can give a large gift, you are free to do so. If you can’t give one, you don’t have to. Think of your recipient, care for them and then, whatever you give, give freely.