Saving at Starbucks: Gourmet Coffee Just Got More Affordable

by Myscha Theriault on 22 July 2009 21 comments
Photo: Starbucks

Starbucks. They're convenient, hip, and synonymous with coffee. Many assume they can't afford Starbucks on a regular basis. However, a recent conversation with their national communications manager Alisa Martinez introduced me to several areas of savings I never knew existed. By ordering strategically and taking full advantage of their extra services, you can still afford to enjoy Starabucks coffee while out and about. Aromatherapy included.

Starbucks can be a great value, depending on how you use it. I've never been an “out for coffee every day” type of girl. I indulge when I'm traveling, running errands or need to pull together a quick business meeting on a budget.

For under five dollars, I can snag a few minutes away from the rat race. The smell of the fresh ground beans is all the aromatherapy I need. The atmosphere, which usually comes with soothing background music, is relaxing. There's usually an electrical outlet available, along with Wi-Fi. All of these things combine for a soothing rest in the middle of a hectic day, as well an excellent backdrop to discuss all things business related.

I've developed my share of hacks to keep Starbucks trips affordable. But Alisa turned me on to several tips I didn't know about out, which is where the "just" portion of the title came into play.

Hot Tips Straight from Seattle

Tweak your latte.

Ordering a brewed coffee with steamed milk (caffe misto ) instead of a caffe latte will knock around eighty cents off the tab. Not bad, considering you won't have to clip a single coupon.

Order a French press for two.

This produces four eight-ounce cups for around three dollars, which comes in at less than what two sixteen ounce drip coffees would cost separately. So if you're looking for affordable romance (otherwise known as a cheap date), this might fit the bill. After all, they say frugality makes the heart grow fonder.

Pick up a pound for the road.

I'm sure the idea of brewing your own at home won't strike anyone as Earth shattering, but since they actually did the math I'm throwing it out there. Thirty cents a cup. Not bad, considering it's a higher priced coffee to begin with. If it's the flavor of their particular roasts you're craving, this is hands down the most frugal way to work it in to your lifestyle. If you want to jazz it up a bit, go for a DIY pumpkin pie latte or other hot coffee cocktail as an after dinner treat the next time you're having people over.

Hang around for a refill.

This one was news to me. Refills on brewed coffee are available for a mere fifty cents. Who knew? Don't forget to bring your own coffee cup.

Pick up a Starbucks reward card and register it online.

This is one of my favorites. By purchasing a prepaid Starbucks Card and using that to pay for your Starbucks purchases instead of cash or a debit card, you open up a number of seriously slammin' rewards. Free refills on brewed coffee, complimentary flavor shot upgrades, upgrades of things like soy or cream at no charge, a free beverage with the purchase of every pound of coffee and up to two free hours of  AT&T Wi-Fi per day while you're there. I had no idea these kinds of rewards were available, but now that I do I'm feeling like I can have a change of pace more often.

Tips I've Been Using All Along

Add a shot.

Instead of buying two medium cups of whatever coffee drink I'm indulging in, I get only one medium (or even a small) and add a shot of espresso. I get the double kick without the double price.

Snag the free music.

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Actually, this one's more my husband's gig, since he's the family music and entertainment coordinator. Every month, one or two single music downloads are available for free at Starbucks. I've seen them by where you pay as well as by where you pick up your coffee. They're like little gift cards that feature the artist and the tune. It's a great way to test drive new artists for free. Who doesn't love free entertainment, especially when it offers way more than one-time access? You get to keep the music and enjoy it for as long as you like. Score!

Limited indulgence.

As I mentioned above, I'm not a “go every day” kind of girl. In addition to being a relatively inexpensive treat, it's also an affordable way to meet up with friends that costs way less than a long lunch and bar drinks. Have you noticed the new value pairings they're offering? There's at least one offered every day and they are all under five dollars. Each one features a coffee beverage and a food item. It's hard to find experiences these days with less than a five dollar price tag that still feel luxurious. Starbucks has poured enormous resources into developing a globally available network of locations with consistent quality. The result is a higher end coffee experience you can enjoy as an infrequent indulgence.

As an affordable location for on the fly business meetings.

Way less expensive than wooing a client at the hottest new bar in Manhattan, and the atmosphere is predictably upscale as I mentioned above. It's also a completely appropriate venue for elite level clients. Two examples come to mind. One took place in Los Angeles (although I stayed in Arizona while my boss and coworker went) during a script shopping session. The author I was working for at the time had already had one of his books turned into an academy award winning film and was hoping for the same to happen for the book's sequel. One of the actors interested in starring in the second film, a household name who fits anyone's definition of well to do, wanted to get back to us with the location of his choice once his schedule firmed up. His chosen meet up point? You guessed it. Starbucks.

The other example is a meeting I snagged in the Arabian Gulf with an extremely heavy hitter who had major influence over a particular oil revenue development fund. Where did he suggest we get together to discuss the details? You guessed it. I bring these examples up not to be crude and over share, but to illustrate the following point: If glitzy Hollywood celebs and elite investors from one of the wealthiest regions in the world deem this place a suitable meeting spot, then your average Joe can feel more than confident in setting up meetings with executive level clients there as well.

Do you have a savings strategy for when you are on the road and craving your favorite roast? Sound off below. Related Readings: Thrift on the Sly and How to Be a High End Cheapskate

 

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Guest's picture

I've never thought that Starbucks "gets" coffee at all, in fact, I think their coffee is generally over-roasted, overpriced, and just tastes burnt or bitter to me; I also resent being told I have to learn their silly glossary to guess what size i want. "Show me the cups - I want THAT size." "That's a grande" "I don't care what you call it, that's what I want."

That being said, the general point that you can save money by varying your order is good advice, and you can do it at many restaurants.

For example, in the winter, my wife likes to pick up a Cafe Mocha from one of our locals. This is basically half coffee, half hot chocolate with whipped cream and chocolate sprinkles on top. It costs twice as much as a straight coffee.

When I pick it up for her, I just ask for "half-coffee, half-hot chocolate," which costs the same as a standard coffee, and I tell her the whipped cream dissolved into the coffee on the way home. She never believes me, but she doesn't seem to mind either. Tastes the same.

Guest's picture

If you dislike Starbucks so much, here's an idea....just don't go there! People like you make it hard to work there and enjoy serving our customers!

Guest's picture

The only thing Starbucks has going for it in many places is its location. (I've worked in areas where it was the only coffeeshop around. Period.)

Agree with other poster, their stuff tastes burnt or bitter.

My pals, who are real coffee people, have laughed at the way so many folks have taken to Starbucks. Anyone who really knows coffee advises against starbucks.

There is also the issue of the service at various outlets, which varies dramatically.

Some outlets have truly professional help with great attitude. Some are filled with people who are clueless and have lousy attitude.

That said, I think your tips are very good. But the best options for savings are not Starbucks outlets. Even with your tips.

My belief is that our dollars should support the best in a community and there are too many really good and independent shops that have suffered when people take the easy way out and head to starbucks.

As for clients picking starbucks, again, location and knowing a brand. It's not that they are the best place. It's often simply a convenience/familiarity factor.

Any local will always know the best coffee places and they are usually NOT a starbucks.

I hate to say this, but this article has undertones of being shall we say "sponsored" or "underwritten."

it's pretty outright biased.

I expect a more objective piece from Wisebread.

This reads like and advertorial in my opinion. And having read a lot of your other work, this "love letter" to them, or any vendor, is surprising. And disappointing.

Myscha Theriault's picture

Well, we all have our opinions and favorites. As I said, I'm a fan. Have I had those exceptional cups of coffee at out of the way places when I'm on the road? Sure. But they are usually overseas and I happened upon them by pure chance. When you live remotely and your only "go out for coffee" option is the local diner (assuming you even have one of those), having a predictable experience like they offer can feel like a real treat.  We don't all live within easy access of independent coffee experts. For those that do, I'm thrilled for you, honestly. That's not been the case for me, historically.

As for it being a love letter . . . well, I guess in a way it is. It's no secret to anyone who knows me that I absolutely adore the experience there. Do I own stock? No. Did they pay me? Nope. Did I enjoy meeting their communications director? Sure. It was a friendly exchange and when I offered up why I enjoyed their product, she countered with more great tips. Tips I was happy to share.

The perspective of the piece is based on my experiences with them and their product, and how people who enjoy them can continue to do so for less money. It's quite obviously not a research piece, so offering a differing opinion was something I deemed unnecessary.

Moving on - Kevin, I love the half coffee and half hot chocolate tip. I'm sure your wife forgives you for the whipped cream and just appreciates the fact you're thoughtful enough to stop by and snag her a cup.

Additionally, I want to touch on the brand familiarity issue. Comfort with their chain is likely a large part of why I've grown to love them, as I have other chains. It's interesting this should come up, because I was just discussing with a colleage the other day the balance between supporting smaller independent businesses and the comfort zone that's achievable with larger national and international chains.

Having relocated my life and career more times than I can count at this point has given me a unique opportunity  to reflect upon certain patterns and systems of behavior. I love supporting smaller independent retailers and try to do so when I can. On the other hand, when you are relocating yet again or are on yet another countless business trip there comes a tipping point where you are over trying new things and have the readjustment overload wall. You just want to go to a place you know they will have what you want or need. That's why I try hard to strike a balance between getting to know the little guys and picking larger chain retailers I prefer over others. It's my way of getting back on my feet quickly, or keeping things flowing efficiently when on the road.

Not everyone has to live their lives this way. I somehow have ended up with the lifestyle. I guess what I'm saying is do what works for you and feel free to pick your favorite places to hang out. Thanks for the commentary.

 

 

 

Check out my various projects and services at Itinerant Tightwad. I also have a monthly education newsletter.

Guest's picture

Well, I guess I represent the other side of the coin.

I don't happen to think Starbuck's roast is bitter or burnt at all. I like a full flavored coffee, so Starbuck's works. Drinking 'designer' coffee is definitely a luxury for me, and Starbuck's is one of the two coffee chains I support. Yes, you know who the other is.

I live in Northern New England and small, independent coffee shops are few and far between, but I will give those a nod, too, whenever possible.

If I'm going into the establishment to sit and drink the beverage, Starbuck's is definitely my first choice. Unlike the other I've mentioned, they have a definite ambiance factor. And I get the aromatherapy thing, too. THe smell of roasting or brewing coffee triggers innumerable memories for me, and Starbuck's always has those smells. I like the sounds, too, for the record, of milk steaming & espresso dripping...in addition to the background music.

The new lingo doesn't bother me either. After all, I had to learn a plethora of sauce names to order in an upscale Italian restaurant, for example. And there's no end of confusion on soft drink sizes at fast food places, where a 'child' size is what I'd call a small. It's all marketing. You just need to know your vendor.

I for one truly appreciate the tips you've offered. In fact, I intend to send this post to several friends & family who I know will appreciate it, too. Starbuck's is one of two places where I KNOW I will get a good cup of coffee, so with respect to budget consciousness, knowing a little of how to 'work' it helps.

Thank you.

Myscha Theriault's picture

Interesting exchange folks, thanks. I will say that as much as I love it there, depending on how road weary I happen to be, the menu can get a little overwhelming. Then again, I never knew some of these uber budget options were there so I wasn't going as often.

I'm not saying I'm going to be hanging out there all day every day now, but I feel like I can go a bit more often and be spending less than I might otherwise. So, perhaps the menu will get easier for me. On a side note, I'll continue to love their winter holiday coffee selections til the day I die. Yum, yum, yum!

 

 

Check out my various projects and services at Itinerant Tightwad. I also have a monthly education newsletter.

Guest's picture

I can see both sides of this story. There are those that do not like Starbucks no matter what. But as for me, I am a fan. In my opinion coffee is like beer, it is an acquired taste so where their bold may seem bitter to some others find it great. They tried to balance things with their Pike Place but I find it too mild so I add a shot or two of expresso. I also grind and brew it at home. As to the customer service, I have found that for the most part corporate locations are pretty consistent on very good customer service. Locations that sometimes fail horribly are franchises (and I let them know it).

Guest's picture

If you have a starbucks card, you can have refills for free. You may need to register your card at the starbucks web site though. I did and it gets me double the over-roasted, burnt pleasure I enjoy at starbucks.

Guest's picture

Hi, I'm new here, but I just wanted you all to know about the Starbucks Gold card. It's like a regular Starbucks card, where you can keep adding money, but it also gives you 10% off just about all purchases.

Starbucks gave me mine for free, but I think you have to buy one. Either way, if you drink a lot of Starbucks, give it a try!

Myscha Theriault's picture

Hi Matthew,

I think I saw that on their web site. They recommended it for those that stop by for coffee on  a frequent or daily basis. I believe there was a charge for that one that would not apply to your balance. However, if someone were buying beans and brew their all the time, they would likely find it worth the fee.

 

 

Check out my various projects and services at Itinerant Tightwad. I also have a monthly education newsletter.

Guest's picture

My brother and I frequent Starbucks, but not for the coffee. Our drink of choice is the Chai Tea latte. It's a splurge I make about once a week and it's worth it. You can buy the tea mix and make them at home (which I do daily), but sometimes it's nice to have the real thing from Starbucks. I have heard that the price of coffee is more at Starbucks to make up for the fact they make sure the coffee they use is fair trade certified. Not sure if that's true, but I like the idea.

Guest's picture

I agree that the issue is why you're going. If you just want to get your morning fix, you should probably learn to brew coffee at home. But if the point is to go *out*, then there aren't too many places you can go out for $5. Ice cream might be another one.

I take my 7yo son to Starbucks occasionally, and for him it's a major treat. We don't eat out regularly, so this little outing has significant novelty value for him at a manageable price for me.

And when you're hosting someone you don't know well (or a business meeting, as you say), knowing exactly what to expect can be important. When people agree to go to Starbucks, they both know just what they'll find. Otherwise, I would go with a local place, as other posters have said.

Myscha Theriault's picture

I agree there is something to be said for knowing what you'll both find for a business meeting as well. Wireless, coffee on tap, electrical outlets, a light snack if anyone needs it and comfy chairs are all part of what draws me there for those types of situations.

Since the experience is relatively consistent no matter where you go, it's easy to be comfortable meeting up with new colleagues in  a strange city to get some work done. You know there's a pretty good chance the infrastructure will be there to get some work done, and chances are also high there will be some other stores nearby that will allow you to crank out some extra errands without driving too far out of your way or having to park again.

 

 

Check out my various projects and services at Itinerant Tightwad. I also have a monthly education newsletter.

Guest's picture

All the evidence I've seen indicates that the presence of Starbuck's helps independent coffee houses. Some of these have better coffee than Starbuck's, or more to a particular individual's taste, some don't. Service is also variable, though only likely to be as good as Starbuck's if the owner is on the premises. But the image of the worthy local coffee house being driven out of business by Starbuck's is a myth.

Guest's picture

Edgar A., I would very much like to see the stats on that. Is the idea that Starbucks increases the total demand for coffee houses (or coffee) in a given area? That's possible.

It's unquestionably the case that other types of chains hurt local businesses: Whole Foods hurts local natural foods stores, Borders and B&N hurt independent book stores. I have seen the balance sheets to that effect with my own eyes. I would be delighted to hear that it wasn't true for Starbucks, but I would want to see the evidence.

Guest's picture

Love these tips for affordable Starbucks!

Guest's picture

There are a few statistics in this Slate articles and dozens of other articles on the Web saying the same thing.

http://www.slate.com/id/2180301/pagenum/all/

Guest's picture

If you want to get a mocha latte but are not willing to spend more than a plain latte, just get a plain latte and add the free chocolate powder to the drink.

Myscha Theriault's picture

You know, I noticed when I was there the other day  they had some additional flavor powders like pumpkin pie spice, etc. The mocha is a great idea. I wonder what other knock offs you can do right in the store. Hmmnn . . .

 

Check out my various projects and services at Itinerant Tightwad. I also have a monthly education newsletter.

Guest's picture

This article is absolutely amazing. I don't go to Starbucks often because the closest one is about 40 minutes away, but I do love it. A lot. And these tips are super nice to know so that next ime I can enjoy for cheaper! Thankyou

Myscha Theriault's picture

Thanks Molly, glad you liked it. It's nice to know how to save a few scones and still get what you want. That's why I put the piece together.

You can also follow me on Twitter and Trek Hound.