identity http://www.wisebread.com/taxonomy/term/10586/all en-US Logos 101: Designing Your Business Identity http://www.wisebread.com/small-business/logos-101-designing-your-business-identity <div class="field field-type-link field-field-url"> <div class="field-label">Link:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <a href="http://www.openforum.com/articles/logos-101-designing-your-business-identity" target="_blank">http://www.openforum.com/articles/logos-101-designing-your-business-identity</a> </div> </div> </div> <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/small-business/logos-101-designing-your-business-identity" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://wisebread.killeracesmedia.netdna-cdn.com/files/fruganomics/imagecache/250w/blog-images/iStock_000017657212Small.jpg" alt="" title="" class="imagecache imagecache-250w" width="250" height="166" /></a> </div> </div> </div> <p>Creating a unique and polished logo shouldn&rsquo;t be the province of only large companies with big marketing budgets or in-house creative teams. As the primary image that represents your company in the marketplace, a successful logo is the distillation of the very essence of what your company represents. It&rsquo;s almost as important to your company&rsquo;s identity as <a target="_blank" href="http://www.openforum.com/idea-hub/topics/innovation/article/how-16-great-companies-picked-their-unique-names-1">its name</a>. But how do you get there? What are the key ingredients of a good logo and what identity creation tools are available to companies on a shoestring budget?</p> <p><strong>Characteristics of a Good Logo</strong></p> <p><em>Simple</em>: Successful logos are founded in simplicity. In a marketplace filled with competitors and store shelves brimming with products, the goal is to get the consumers&rsquo; attention and convey a host of complex product or service information with clarity and speed. Refining the design down to a simple, yet memorable and unique visual statement, as discount retailer <a target="_blank" href="http://www.target.com/">Target</a> has done, is half the battle.</p> <p><em>Memorable:</em><b> </b>Still, a good logo shouldn&rsquo;t be so simple that it&rsquo;s rendered unremarkable. Balancing simplicity with uniqueness helps to strike a chord with consumers and create a visual imprint that can be recognized later. The <a target="_blank" href="http://www.apple.com/">Apple logo</a> is immediately recognizable due in part to its ruthless simplicity and how that simplicity is leveraged in a unique and memorable way.</p> <p><em>Timeless:</em><b> </b>The very best logos stand the test of time and transcend the ephemeral notions of fashion and trends. Coca-Cola&rsquo;s <a target="_blank" href="http://www.coca-cola.com/en/index.html">logo</a> is an example of durable design. Since the goal of your mark is to create some equity in the marketplace, constant change and updating shouldn&rsquo;t be required. As you consider and develop your logo, ask yourself, &ldquo;how will this look in 20 years? Are there any elements which might not age well or could seem outdated in a decade?</p> <p><em>Flexible:</em><b> </b>Potentially, your logo will be produced on large and small scales, in print and online. The best marks can adapt to any media and still look great. Consider FedEx, the overnight package delivery service. <a target="_blank" href="http://www.fedex.com/">Its logo</a> must be identifiable across scores of media and contexts, from web banner ads to airplane wings. Specifically for print considerations, think about how your logo will look in a single color, in black and white, in reverse color, and reduced to thumbnail size. Can it adapt and still be clear and easily recognizable?</p> <p><em>Adaptable: </em>We all know businesses are dynamic and the marketplace is ever-changing. One product line might take off while another withers on the vine. Think about this phenomenon as you brainstorm your logo. The best marks communicate what your business is about today and can adapt to how it may change over time. Marks that are too specific pigeonhole businesses or become irrelevant as products and services evolve. For example, while <a target="_blank" href="http://www.ebay.com/">eBay&rsquo;s</a> lowercase &ldquo;e&rdquo; may link the online bazaar with the early days of Internet commerce, the logo remains dynamic as ever, even as the company has grown and evolved.</p> <p><em>Appropriate:</em><b> </b>Perhaps the strongest design urge business owners have is the urge to create a logo that&rsquo;s too literal. A bakery owner wants a rolling pin in the logo; a law firm wants the scales of justice, etc. But great logos don&rsquo;t have to be self-explanatory to be appropriate. The <a target="_blank" href="http://www.starbucks.com/">Starbucks logo</a> is one of the most recognizable on the planet, but it doesn&rsquo;t feature a cup or a coffee bean. Well-crafted marks use color, scale, font, and image choice together to create distinction that&rsquo;s appropriate without necessarily being literal.</p> <p><strong>Choosing a Logo Designer</strong></p> <p>For a business that wants to create or recreate its identity, there are a wide range designers and online services like <a target="_blank" href="http://www.logomojo.com/">LogoMojo</a> available to help. Logo creation is big business and the options are as varied as the price point and the results. For the best product, choose someone who will work one-on-one with you to create a mark that&rsquo;s rooted in an understanding of what makes your business unique. Here are a few things to look for when choosing a designer or an online logo development service:</p> <p><em>Portfolio and experience:</em><b> </b>Does your designer have experience that includes a strong portfolio of work? Pay attention to the ratio of real logos to hypothetical ones (i.e., is the designer creating logos that are actually being used or just conceptualizing?)</p> <p><em>Customer testimonials:</em><b> </b>Does the designer or design service offer testimonials from satisfied customers? If so, contact a few of the client companies and check on their level of satisfaction.</p> <p><em>Awards, recognition, and affiliations:</em><b> </b>Has your designer won any awards for identity and branding work? How well recognized are they in the industry? For talented new designers who may be just starting out, what are their professional affiliations?</p> <p><em>Communication:</em><b> </b>As you research services or designers to work with, gauge their responsiveness and level of professionalism and communication. Do they get back to you quickly? Are they asking questions to learn more about your business and your vision for the logo? Do they protect their work and their clients through sound contracts?</p> <p><em>Timing:</em><b> </b>Ask questions about timing to get a sense of how much effort and customization will be put into your logo. The creation and refining process typically takes three to four weeks, but can last months, depending on complexity.</p> <p><em>Price:</em><b> </b>In identity work, as in most fields, you get what you pay for. The fee for most online logo creation services start around $175. Of course, the cost of working one-on-one with a designer varies by experience and recognition, but there are many young and hungry designers looking to create a body of work who may be flexible on price.</p> <p>Take a look all around you&mdash;what marks get your attention? What labels and logos are on your clothes, on your desk, and in your wallet? With a fundamental knowledge of good logo design and by exploring a few creative resources online, your company can develop a lasting mark that represents what it&rsquo;s all about.</p> <br /><div id="custom_wisebread_footer"><div id="rss_tagline">This article is from <a href="http://www.wisebread.com/kentin-waits">Kentin Waits</a> of <a href="http://www.wisebread.com/small-business/logos-101-designing-your-business-identity">Wise Bread</a>, an award-winning personal finance and <a href="http://www.wisebread.com/credit-cards">credit card comparison</a> website. Read more great articles from Wise Bread:</div><div class="view view-similarterms view-id-similarterms view-display-id-block_2 view-dom-id-2"> <div class="view-content"> <div class="item-list"> <ul> <li class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/250-tips-for-small-business-owners">250+ Tips for Small Business Owners</a></span> </div> </li> <li class="views-row views-row-2 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/bottled-water-bottled-hype-part-2">Bottled Water, Bottled Hype Part 2</a></span> </div> </li> <li class="views-row views-row-3 views-row-odd"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/get-the-job-you-want-with-the-right-professional-image">Get the Job You Want With the Right Professional Image</a></span> </div> </li> <li class="views-row views-row-4 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/how-to-find-freelance-clients-part-two">How to Find Freelance Clients: Part Two</a></span> </div> </li> <li class="views-row views-row-5 views-row-odd views-row-last"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/the-5-best-credit-cards-for-small-businesses">The 5 Best Credit Cards for Small Businesses</a></span> </div> </li> </ul> </div> </div> </div> </div><br/></br> Small Business Resource Center branding business identity identity logos marketing small business Mon, 19 Dec 2011 00:04:46 +0000 Kentin Waits 825737 at http://www.wisebread.com Your SSN Can Now Be Accurately Guessed Using Date and Place of Birth http://www.wisebread.com/your-ssn-can-now-be-accurately-guessed-using-date-and-place-of-birth <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/your-ssn-can-now-be-accurately-guessed-using-date-and-place-of-birth" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://wisebread.killeracesmedia.netdna-cdn.com/files/fruganomics/imagecache/250w/blog-images/SocialSecurityTN.jpg" alt="SSN" title="SSN" class="imagecache imagecache-250w" width="250" height="189" /></a> </div> </div> </div> <p class="MsoNormal">It seems that nothing is safe any more. And now your Social Security Number, the lynchpin to you credit score, taxes, government benefits and more, is under attack. It can be guessed, with a staggering degree of accuracy, using simple information you probably have on sites like Facebook and MySpace.</p> <p class="MsoNormal">We have all heard the <a href="http://www.wisebread.com/not-taking-jack-how-to-deal-with-identity-theft">stories about Identity Theft</a> and we all take precautions to be careful with our SSN. In fact, these days I&rsquo;ll only put it down on a form if I absolutely have to; that includes medical forms that you often have to fill out when you visit a GP or specialist.<span style="">&nbsp; </span>But that may now be a moot point, because two Carnegie Mellon researchers have basically reverse-engineered the SSN formula to gain access to that most precious and private number.</p> <p class="MsoNormal"><a href="http://arstechnica.com/tech-policy/news/2009/07/social-insecurity-numbers-open-to-hacking.ars">John Timmer of Arstechnica.com</a> reported yesterday that these two bright sparks used two practices that had been designed to protect the number, and make it fraud-proof, as a way to discover the code from those two simple facts &ndash; date of birth, and place of birth; two facts that are on most public profiles.</p> <!--[if !supportEmptyParas]--><!--[if !supportEmptyParas]--><p>&nbsp;</p> <!--[endif]--><!--[endif]--><p><o:p></o:p></p> <p class="MsoNormal">To know how they did it, you need to know the basic structure of the SSN. As John describes it, it splits into three zones:</p> <p class="MsoNormal"><i>The first three digits are based on the state where the SSN was originally assigned, and the next two are what's termed a group number. The last four digits are ostensibly assigned at random. Since the late 1980s, the government has promoted an initiative termed &quot;Enumeration at Birth&quot; that seeks to ensure that SSNs are assigned shortly after birth, which should limit the circumstances under which individuals apply for them later in life (and hence, make fraudulent applications easier to detect).<o:p></o:p></i></p> <p class="MsoNormal"> <!--[if !supportEmptyParas]--><!--[if !supportEmptyParas]--><p> From there, the article gets pretty heavily into some technical data and statistics that I won&rsquo;t bore you with here. If you&rsquo;re interested, read all the details of the <a href="http://arstechnica.com/tech-policy/news/2009/07/social-insecurity-numbers-open-to-hacking.ars">algorithm that reconstructs your Social Security Number</a>. But all you really need to know is that if the SSN code has been cracked, or hacked, then it won&rsquo;t be long before that information gets into the wrong hands.</p> <p class="MsoNormal"><strong>So, should you be worried, and what can you do?</strong></p> <p class="MsoNormal">Well, as John Timmer explains, although some of the SSN digits are relatively easy to obtain, others are more tricky:</p> <p class="MsoNormal"> <!--[if !supportEmptyParas]--><!--[if !supportEmptyParas]--><p> <i>Getting the last four digits right was substantially harder. The authors used a standard of getting the whole SSN right within 10 tries, and could only manage that about 0.1 percent of the time even in the later period. Still, small states were somewhat easier&mdash;for Delaware in 1996, they had a five percent success rate. <o:p></o:p></i></p> <p class="MsoNormal">BUT, and this is a big but, it seems as though modern security systems and automated forms DO NOT REQUIRE the whole SSN. As long as it is cross-referenced with the date and place of birth, up to two numbers can be incorrect. John continues:<o:p></o:p></p> <p class="MsoNormal"><i>They often allow several failed verification attempts per IP address before blacklisting it. Given these numbers, the authors estimate that even a moderate-sized botnet of 10,000 machines could successfully obtain identity verifications for younger residents of West Virginia at a rate of 47 a minute.<o:p></o:p></i></p> <p class="MsoNormal"> <!--[if !supportEmptyParas]--><!--[if !supportEmptyParas]--><p> Think about it: 47 a minute! Considering how prevalent ID theft is around the world, and how sophisticated thieves are becoming, I think this is enough to cause concern for the average US citizen. And as such, it may be time to start taking precautions. <o:p></o:p></p> <p class="MsoNormal">First, see if you can remove your private information, or replace your place and date of birth with something more vague on your social networking sites and other public profiles. That one should be relatively easy, if a little time consuming. <o:p></o:p></p> <p class="MsoNormal">Second, continue to practice good personal security. Shred any important documents that you are throwing out, and don&rsquo;t leave sensitive data in a place where thieves could easily find it. I know a lot of people throw things in the car and forget about it, but if the car were stolen or broken into, it could be the start of much bigger problems. <o:p></o:p></p> <p class="MsoNormal">Third, keep on top of your credit reports. You are allowed one free each year from each of the three major credit bureaus. DO NOT use freecreditreport.com, they charge. Instead, go to <a href="https://www.annualcreditreport.com/cra/index.jsp">Annual Credit Report here.</a> If you see anything suspicious or just plain wrong, contact the bureau immediately. <o:p></o:p></p> <!--[if !supportEmptyParas]--><!--[if !supportEmptyParas]--><!--[if !supportEmptyParas]--><!--[if !supportEmptyParas]--><p>&nbsp;</p> <!--[endif]--><!--[endif]--><p><o:p></o:p></p> <p class="MsoNormal">Finally, consider some <a href="http://www.wisebread.com/once-bitten-twice-shy-what-is-credit-security-worth-to-you">ID theft protection</a>. I use <a href="http://www.lifelock.com/">LifeLock</a> because I got <a href="http://www.retailmenot.com/view/lifelock.com">a great deal on it</a>, and although not 100% effective, it does cover me if anything should happen. But LifeLock is basically just a method of putting 90-day fraud alerts on your credit reports, which you can do yourself for free. You can find the information for each bureau here:<o:p></o:p></p> <p class="MsoNormal"><a href="https://www.experian.com/consumer/cac/InvalidateSession.do?code=SECURITYALERT"><strong>EXPERIAN</strong></a></p> <p><a href="http://www.equifax.com/answers/set-fraud-alerts/en_cp"><strong>EQUIFAX</strong></a></p> <p><o:p></o:p></p> <p class="MsoNormal"><a href="http://www.transunion.com/corporate/personal/fraudIdentityTheft/fraudPrevention/fraudAlert.page"><strong>TRANSUNION</strong><o:p></o:p></a></p> <p class="MsoNormal">For further reading, <a href="http://www.ftc.gov/bcp/edu/microsites/idtheft/consumers/defend.html">visit the FTC&rsquo;s site</a>. It has some great information. Stay safe folks. <o:p></o:p></p> <!--[if !supportEmptyParas]--><!--[if !supportEmptyParas]--></p> <!--EndFragment--><!--EndFragment--><p>&nbsp;</p> <br /><div id="custom_wisebread_footer"><div id="rss_tagline">This article is from <a href="http://www.wisebread.com/paul-michael">Paul Michael</a> of <a href="http://www.wisebread.com/your-ssn-can-now-be-accurately-guessed-using-date-and-place-of-birth">Wise Bread</a>, an award-winning personal finance and <a href="http://www.wisebread.com/credit-cards">credit card comparison</a> website. Read more great articles from Wise Bread:</div><div class="view view-similarterms view-id-similarterms view-display-id-block_2 view-dom-id-8"> <div class="view-content"> <div class="item-list"> <ul> <li class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/search-online-for-a-fix-before-you-toss-that-broken-gadget">Search Online for a Fix before You Toss that Broken Gadget</a></span> </div> </li> <li class="views-row views-row-2 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/how-to-get-a-customer-service-phone-number-fast">How To Get A Customer Service Phone Number, Fast!</a></span> </div> </li> <li class="views-row views-row-3 views-row-odd"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/beware-the-nasty-secret-of-the-craigslist-free-section">Beware, The Nasty Secret Of The Craigslist Free Section</a></span> </div> </li> <li class="views-row views-row-4 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/the-jury-duty-scam-coming-to-a-phone-near-you">The Jury Duty Scam – coming to a phone near you?</a></span> </div> </li> <li class="views-row views-row-5 views-row-odd views-row-last"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/phishing-scams-continue-to-plague-social-media-sites">Phishing Scams Continue to Plague Social Media Sites</a></span> </div> </li> </ul> </div> </div> </div> </div><br/></br> Consumer Affairs General Tips Technology crack fraud guard hack ID theft identity online safety thief Wed, 08 Jul 2009 16:29:57 +0000 Paul Michael 3364 at http://www.wisebread.com Lose Your Job Without Losing Your Identity http://www.wisebread.com/lose-your-job-without-losing-your-identity <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/lose-your-job-without-losing-your-identity" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://wisebread.killeracesmedia.netdna-cdn.com/files/fruganomics/imagecache/250w/blog-images/micahs portrait.jpg" alt="" title="" class="imagecache imagecache-250w" width="250" height="263" /></a> </div> </div> </div> <p class="MsoNormal"><em>[Editor's note:&nbsp; If you recently lost your job, take a look at Wise Bread's collection of <a href="http://www.wisebread.com/lost-my-job-tips-for-the-recently-laid-off">tips and resources for the recently laid off</a>.]</em></p> <p class="MsoNormal">Getting a pink slip can cause more distress than just a shrinking income.<span style="">&nbsp; </span>It can also give you a sense of insecurity and may make you question your place in this world.<span style="">&nbsp; </span>Here are three effective schools of thought for keeping your sense of self (long after the paychecks quit coming.)<o:p>&nbsp;</o:p></p> <p class="MsoNormal"><b style="">Keep it &ldquo;Seasonal&rdquo;</b><o:p>&nbsp;</o:p></p> <p class="MsoNormal">I&rsquo;m from a farming community, which means that most people I know are farmers.<span style="">&nbsp; </span>I bet many of you wonder what farmers do in their downtime, however.<span style="">&nbsp; </span>(Remember that the growing season doesn&rsquo;t go all year in <st1:state w:st="on"><st1:place w:st="on">Nebraska</st1:place></st1:state>, and you can only fix your tractor so many times.) Some relax during the winter, but many more will pick up jobs in town.<span style="">&nbsp; </span>Joe may schlep bags of seed at the farm supply store.<span style="">&nbsp; </span>Dave may do some mechanic work for the neighbor.<span style="">&nbsp; </span>If you caught either one doing their &ldquo;off-season&rdquo; jobs and asked them what they did for a living, they would both reply with &ldquo;farm.&rdquo;<o:p>&nbsp;</o:p></p> <p class="MsoNormal">The same situation occurs with teachers and students.<span style="">&nbsp; </span>Ask a teacher doing a summer job about their profession, and they won&rsquo;t stray from their insistence that they &ldquo;teach.&rdquo;<span style="">&nbsp; </span>College students can spend up to 6 years taking classes, but if you bumped into them serving coffee at a Starbucks, they would let you know that they were &ldquo;students.&rdquo;<span style="">&nbsp; </span>And so it goes.<o:p>&nbsp;</o:p></p> <p class="MsoNormal">If you&rsquo;ve suddenly (or not so suddenly) found yourself without the job you know and love to identify yourself with, don&rsquo;t feel that you have to betray your longing with a complete acceptance of the task that pays your bills.<span style="">&nbsp; </span>If you&rsquo;re an out-of-work accountant who has decided to tend bar until better job prospects arise, do it with grace and confidence.<span style="">&nbsp; </span>(In other words, when a patron asks you about your bartending status, tell them you&rsquo;re an accountant.<span style="">&nbsp; </span>Then look them in the eye and ask if they want their drink shaken or stirred.)<o:p>&nbsp;</o:p></p> <p class="MsoNormal"><b style="">Search for Meaning</b><o:p>&nbsp;</o:p></p> <p class="MsoNormal">All too many of use wake up one day and find that we hate what we do.<span style="">&nbsp; </span>We go to work from then on with a bitter taste in our mouths, a scowl on our face, and feet that drag along the carpet of our stale, cubicled offices.<span style="">&nbsp; </span>We dream of ways we can escape the doldrums (non life-threatening car wrecks, a falsely triggered fire alarm, or possibly corporate bankruptcy).<span style="">&nbsp; </span>The reality is far worse than the romanticized alternatives we dream of, but we are too fearful of the future to do anything else.<o:p>&nbsp;</o:p></p> <p class="MsoNormal">What better opportunity to make a change than to lose your job!<span style="">&nbsp; </span>Yes, I said it!<span style="">&nbsp; </span>I&rsquo;ve been there, my husband has been there, and while the sting may take a while to wear off, eventually you decide to do something different.<span style="">&nbsp; </span>It may not be better, but it is different, and it can inspire you to move forward with that small business, trade school, or stay-at-home parent dream.<o:p>&nbsp;</o:p></p> <p class="MsoNormal">Those who don&rsquo;t have a dream in the wings can take the opportunity to think carefully about what they want to do.<span style="">&nbsp; </span>They can form a new identity, in their own time and on their own terms.<o:p>&nbsp;</o:p></p> <p class="MsoNormal"><b style="">Make a Separation</b><o:p>&nbsp;</o:p></p> <p class="MsoNormal">There is a final group of people who have decided to throw all their professional aspirations as far from their &ldquo;identity&rdquo; as possible.<span style="">&nbsp; </span>Either by necessity or desire, they refuse to define themselves as what they do for a living.<span style="">&nbsp; </span>I have to admire these people, because as hard as I&rsquo;ve tried, I find this especially difficult.<span style="">&nbsp; </span><o:p>&nbsp;</o:p></p> <p class="MsoNormal">Before marrying my husband, I&rsquo;d had opportunities to date gentlemen from various professions:<span style="">&nbsp; </span>auto mechanic, pilot, military police, and trust-fund brat (among others).<span style="">&nbsp; </span>I chose instead, to marry my soul mate (a man who had many jobs at once, loved almost everything he did, and did it with compassion and integrity.)<span style="">&nbsp; </span>Because he (and I) found value in him as a person (and not an employee), we were better prepared for long college semesters, corporate downsizing, and starting our own small business.<span style="">&nbsp; </span>We took turns with the &ldquo;stay-at-home&rdquo; calling, and still share many of the household responsibilities.<o:p>&nbsp;</o:p></p> <p class="MsoNormal">While we are very blessed to share our goals of keeping career from defining who we are, many don&rsquo;t have the full support of their spouse or family when deciding to make the separation.<span style="">&nbsp; </span>I read of so many stay-at-home Dads who find themselves feeling less-than-valuable.<span style="">&nbsp;&nbsp; </span>Mothers share in this dilemma, and have for some time.<span style="">&nbsp; </span>Both feel societal pressure to equate their &ldquo;dollar per hour&rdquo; worth with their human value.<o:p>&nbsp;</o:p></p> <p class="MsoNormal">Whether you choose to keep it seasonal, try something new, or remove the stigma altogether, losing your job can cause a tremendous disruption in your personal life.<span style="">&nbsp; </span>Finding a community that shares your beliefs can be vital to your survival (and believe me, they are out there!)<o:p>&nbsp;</o:p></p> <p class="MsoNormal">While it only matters to me that our professions are honorable and legal, some may not share in our acceptance.<span style="">&nbsp; </span>If all else fails, you can always do what we do, and say that you are &ldquo;a consultant.&rdquo;<span style="">&nbsp; </span>(It sure beats telling everyone you&rsquo;re <a href="../../../../../../7-ways-to-spot-a-social-media-snake-oil-salesperson">a social media expert</a>!)</p> <br /><div id="custom_wisebread_footer"><div id="rss_tagline">This article is from <a href="http://www.wisebread.com/linsey-knerl">Linsey Knerl</a> of <a href="http://www.wisebread.com/lose-your-job-without-losing-your-identity">Wise Bread</a>, an award-winning personal finance and <a href="http://www.wisebread.com/credit-cards">credit card comparison</a> website. Read more great articles from Wise Bread:</div><div class="view view-similarterms view-id-similarterms view-display-id-block_2 view-dom-id-5"> <div class="view-content"> <div class="item-list"> <ul> <li class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/how-to-write-a-resume-12-steps-to-your-next-job">How To Write A Resume: 12 Steps To Your Next Job</a></span> </div> </li> <li class="views-row views-row-2 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/getting-by-without-a-job-part-1-losing-a-job">Getting by without a job, part 1--losing a job</a></span> </div> </li> <li class="views-row views-row-3 views-row-odd"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/10-important-signs-that-your-job-sucks">10 Important Signs That Your Job Sucks</a></span> </div> </li> <li class="views-row views-row-4 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/seven-tips-for-the-newly-unemployed">Seven Tips for the Newly Unemployed</a></span> </div> </li> <li class="views-row views-row-5 views-row-odd views-row-last"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/five-interview-lessons-learned-from-horrible-interviews">Five Interview Lessons Learned from Horrible Interviews</a></span> </div> </li> </ul> </div> </div> </div> </div><br/></br> Personal Finance Career and Income Career Building career How-To Guide identity job Mon, 23 Mar 2009 02:58:32 +0000 Linsey Knerl 2952 at http://www.wisebread.com