personal brand http://www.wisebread.com/taxonomy/term/12650/all en-US Get the Job You Want With the Right Professional Image http://www.wisebread.com/get-the-job-you-want-with-the-right-professional-image <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/get-the-job-you-want-with-the-right-professional-image" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://wisebread.killeracesmedia.netdna-cdn.com/files/fruganomics/imagecache/250w/blog-images/emotions-5077584-small.jpg" alt="face" title="face" class="imagecache imagecache-250w" width="250" height="141" /></a> </div> </div> </div> <p>Your professional image &mdash; your &quot;personal brand&quot; &mdash; combines all of your knowledge, talent, and experience into the public face of your professional persona. The most effective personal brand not only reflects the proper image, it also works across a variety of online forms as well as in person. But even the most carefully crafted personal brand can benefit from a little tweaking. Here ten ways to improve your professional image by improving your personal brand. (See also: <a href="http://www.wisebread.com/how-to-brag-about-yourself-to-employers-without-sounding-like-a-jerk?ref=seealso">How to Brag About Yourself</a>)</p> <h2>1. Emphasize Your Distinctive Traits</h2> <p>Your personal brand relies on being able to highlight what sets you apart from others in your field. What are some things that only you can do? Do you have any specialized knowledge? What new ideas have you come up with? How have you added your own touch to projects you've been involved in? What kind of lasting impression or influence have you had on previous employers and colleagues?</p> <p>This aspect of your personal brand is especially important for job seekers. An employer's number one question is, &quot;What makes you the best one for the job?&quot; Showing how your way of doing things has been successful in the past, and how your brand can benefit the employer in the future, is an effective way of answering that question.</p> <h2>2. Get a Website</h2> <p>A website can elevate your image and provide a home base for your brand. Paying for a <em>&quot;yourname.com&quot;</em> domain not only ensures you'll be at the top of the search results when people Google you, it also provides a more professional representation of your personal brand than a subdomain on a free hosting site.</p> <p>For most people, a simple site containing a short personal bio, your education and professional experience, and your contact information should suffice. Single-page site building tools such as <a href="https://www.strikingly.com/">Strikingly</a> work well for just this task, with the ability to populate the site with info from your Facebook profile and the inclusion of a personal-brand standard: a &quot;What I Believe In&quot; section. If you want something more substantial than splash pages, you can go with the myriad of website templates available on the web or hire a professional to create a unique site from scratch.</p> <h2>3. Blog the Talk</h2> <p>Blog posts allow you to discuss the areas of your expertise in more detail, provide insightful commentary or analysis of industry news and issues, and give additional opportunities to express your brand's personality. If you prefer a visual medium, you can upload short videos instead. To spread your brand even further, contact industry-related websites, blogs, and other publications to see if they are open to guest posts. (See also: <a href="http://www.wisebread.com/how-do-bloggers-make-money-what-every-non-blogger-should-know?ref=seealso">How Do Bloggers Make Money?</a>)</p> <h2>4. Get Passionate</h2> <p>It seems simple, but your brand should really be about doing something that you love. If you don't feel that your brand is a part of your very being, it'll be pretty difficult to sell it to anyone else. However, when your brand revolves around doing what you love, you project that passion and your brand feels authentic to others.</p> <p>Employers know passionate workers perform at a higher level and companies are keen to work with other business owners who share a passion for their work, so having passion as the foundation of your brand benefits job hunters, promotion seekers, and the self-employed alike. (See also: <a href="http://www.wisebread.com/make-your-dream-career-a-reality-for-less-than-100?ref=seealso">Make Your Dream Career a Reality for Under $100</a>)</p> <h2>5. Focus Group Your Friends</h2> <p>The best way to know if you're displaying the right image is to ask people who know you. Question friends and colleges about the impressions they have of you. If what they say doesn't match up with the brand you want to project, you'll need to figure out where you're going wrong and find ways to strengthen your weaker areas.</p> <h2>6. Dress the Part</h2> <p>When you visualize yourself at the top of your game, what are you wearing? Use that ideal representation of yourself as the basis for your professional wardrobe. Take it a step further by developing a signature style move that makes people think of you whenever they encounter it. Whether it's an affinity for chartreuse gemstones or your partiality for the Trinity knot in your ties, playing up your unique fashion sense helps you craft and solidify your brand's image. Don't forget to include it in your social media profile pictures. (See also: <a href="http://www.wisebread.com/the-only-16-pieces-a-man-needs-in-his-wardrobe?ref=seealso">The Only 16 Pieces a Man's Wardrobe Needs</a>)</p> <h2>7. Optimize Your Social Media Profiles</h2> <p>LinkedIn and other professional networking profiles are a huge part of a successful brand, so make sure yours are completely filled out and up-to-date. Think of an eye-catching headline that succinctly describes your brand, such as &quot;Passionate personal finance consultant for working-class families.&quot; Use the site's groups and other networking features to connect with other professionals and organizations and bolster your standing as a player in your field. (See also: <a href="http://www.wisebread.com/get-your-linkedin-profile-noticed-with-a-few-attention-grabbing-tweaks?ref=seealso">How to Get Your LinkedIn Profile Noticed</a>)</p> <p>As for more socially-oriented sites such as Facebook and Twitter, fill out all the profile information that's relevant to your professional interests and hide everything else. Keep your pages fresh by making a few relevant posts every day, maybe passing along a particularly valuable article or pointing to your newest blog post or video. Use image-focused social media sites such as Instagram and Pinterest to share pictures and videos that relate to the image you want to project.</p> <h2>8. Create Business Cards</h2> <p>Although they're not quite a big deal as <a href="http://www.youtube.com/watch?v=qoIvd3zzu4Y">Patrick Bateman would have us believe</a>, business cards are still an important part of your personal brand. Even in the smartphone age, business cards are the best way to provide all of your vital information in face-to-face situations. To make your business cards better represent your brand, include your picture, a unique logo, or a short quote or tag line on the back of the card.</p> <h2>9. Show Off Your Accomplishments</h2> <p>A collection of your greatest hits tells potential employers or clients exactly what they'll be getting when they hire you and bolsters your image as you grow in your career. A physical portfolio that showcases your best graphic designs, articles, or grant proposals can provide a strong visual representation of your expertise and highlight your ability to deliver consistently. If you decide to have a website, you can include a digital version of your portfolio along with links to pieces you've published and projects you've worked on.</p> <h2>10. Demonstrate Consistency</h2> <p>This is the bit that ties your personal brand together. In the most general sense, all you need to do is perform in your own unique way time after time. This should be an easy task if your brand is a genuine representation of <em>you</em>.</p> <p>More specifically, make sure the information you provide is consistent across all of your branding materials, from your resume to your YouTube profile. This means using your signature colors, a uniform font, similar language, and creating the same general &quot;feel&quot; across all of your branding materials. The most effective personal brand is a cohesive one, so even little things like having your Twitter background match your Facebook cover photo matter. Regular blog or video posts are also a handy tool for demonstrating your consistency.</p> <p><em>Do you actively manage your brand? Manage it in comments below!</em></p> <br /><div id="custom_wisebread_footer"><div id="rss_tagline">This article is from <a href="http://www.wisebread.com/lauren-treadwell">Lauren Treadwell</a> of <a href="http://www.wisebread.com/get-the-job-you-want-with-the-right-professional-image">Wise Bread</a>, an award-winning personal finance and <a href="http://www.wisebread.com/credit-cards">credit card comparison</a> website. Read more great articles from Wise Bread:</div><div class="view view-similarterms view-id-similarterms view-display-id-block_2 view-dom-id-2"> <div class="view-content"> <div class="item-list"> <ul> <li class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/7-ways-to-spot-a-social-media-snake-oil-salesperson">7 ways to spot a social media snake oil salesperson</a></span> </div> </li> <li class="views-row views-row-2 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/great-ways-to-improve-your-resume-today">Great Ways to Improve Your Resume Today</a></span> </div> </li> <li class="views-row views-row-3 views-row-odd"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/bottled-water-bottled-hype-part-2">Bottled Water, Bottled Hype Part 2</a></span> </div> </li> <li class="views-row views-row-4 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/how-to-brag-about-yourself-to-employers-without-sounding-like-a-jerk">How to Brag About Yourself to Employers (Without Sounding Like a Jerk)</a></span> </div> </li> <li class="views-row views-row-5 views-row-odd views-row-last"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/7-job-search-stunts-to-get-you-noticed-by-employers">7 Job Search Stunts to Get You Noticed by Employers</a></span> </div> </li> </ul> </div> </div> </div> </div><br/></br> Career Building branding marketing personal brand self promotion Mon, 24 Mar 2014 09:48:21 +0000 Lauren Treadwell 1131914 at http://www.wisebread.com How to Distinguish Yourself Online From People With the Same Name as You http://www.wisebread.com/how-to-distinguish-yourself-online-from-people-with-the-same-name-as-you <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/how-to-distinguish-yourself-online-from-people-with-the-same-name-as-you" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://wisebread.killeracesmedia.netdna-cdn.com/files/fruganomics/imagecache/250w/blog-images/2948618763_65c83467f0_z_0.jpg" alt="woman in a crowd" title="woman in a crowd" class="imagecache imagecache-250w" width="250" height="166" /></a> </div> </div> </div> <p>If you have a common name or share a name with a famous person, you know how hard it is to set yourself apart on the Internet from your &quot;doppelnamers&quot; &mdash; that is, your online evil twins who come up in search results when people are looking for you. (See also:&nbsp;<a href="http://www.wisebread.com/stupid-things-to-put-in-your-cover-letter">Stupid Things to Put in&nbsp;Your Cover Letter</a>)</p> <p>If you are looking for a job or you have your own business, you must take action to make sure that people searching for you actually find you &mdash; not the person with the DUI mug shot or the blog about dumpster diving.</p> <p>Just ask Tara Murphy, a recent law school graduate and blogger at <a href="http://www.glossyesquire.com/">Glossy Esquire</a> and <a href="http://www.neonesquire.com/">Neon Esquire</a> who has even had to be fingerprinted to prove she's not one of the Tara Murphys with criminal records. She's also been denied a library card due to hundreds of dollars in fines run up by someone who had the same first, last, and middle names and lived in the same city. In online searches, she has to compete against not only the ex-cons but also famous Tara Murphys like the one who appeared on the reality show &quot;Ochocinco: The Ultimate Catch.&quot;</p> <p>&quot;We're a nefarious bunch,&quot; she told me when I interviewed her for a <a href="http://www.sfgate.com/technology/article/Doppelnamers-cause-confusion-3804493.php">recent San Francisco Chronicle story</a>.</p> <p>Like many job seekers, Murphy is reluctant to shell out the cash required to hire experts such as Reputation.com to help her rise in the search results for her own name. So she's learning about the at-home steps that anyone with doppelnamers can and should take. They're all about bringing your online presence toward the top of the Google search results &mdash; which also has the effect of pushing your doppelnamers down.</p> <h3>Set Up a Name Alert</h3> <p>Set up a Google alert for your name so you know who is searching for you and what they're finding. If you find out anyone is confusing you with someone else of the same name, contact that person and ask them to correct it immediately.</p> <h3>Find Out What You're Dealing With</h3> <p>Check <a href="http://www.howmanyofme.com">HowManyofMe.com</a> for a rough estimate of how many people share your name. Search <a href="http://www.linkedin.com/search?trk=advsrch">LinkedIn</a> to find out who they are &mdash; if there is someone in your own field with the same name, you'll need to make extra effort to distinguish yourself.</p> <h3>Promote Yourself</h3> <p>Create Web properties that showcase the real you. A LinkedIn profile is a must, and a Twitter profile, website, and blog don't hurt. For service people or <a href="http://www.wisebread.com/250-tips-for-small-business-owners">small business owners</a>, encourage clients to review you on Yelp.</p> <h3>Use Your Facebook</h3> <p>Consider using your Facebook page as an additional online property for networking purposes. But <a href="http://jobsearch.about.com/od/networking/a/facebook.htm">tread carefully</a> so you don't end up making yourself look bad!</p> <h3>Actually Use Your Social Media</h3> <p>Participate actively in all the social networks you've signed up for. This seems to improve Google search ranking. And if you Tweet or post links to content on your website, others may decide to link to it. The more links you get from well-ranked sites, the higher your results will appear in Google searches.</p> <h3>Shoot for Consistency</h3> <p>Make sure that your name appears in the same way on all your Web properties, and that they link to one another. For instance, if you use your middle initial &mdash; a very good idea &mdash; use it on all your sites and profiles.</p> <p>Use your preferred name consistently offline too &mdash; on business cards, resume, or movie marquees as the case may be.</p> <h3>Put a Face With the Name</h3> <p>Post a photo of yourself on your website so people know immediately that they've found the right John Smith.</p> <h3>Consider Including Personal Details</h3> <p>Don't be afraid to have search results that highlight your personal interests, as long as you like what they say about you. For instance, if <a href="http://www.wisebread.com/how-your-last-name-affects-your-spending-habits">your name</a> is published in an article about a marathon you ran in, link to that article! The more positive links that lead people to you, the better.</p> <br /><div id="custom_wisebread_footer"><div id="rss_tagline">This article is from <a href="http://www.wisebread.com/carrie-kirby">Carrie Kirby</a> of <a href="http://www.wisebread.com/how-to-distinguish-yourself-online-from-people-with-the-same-name-as-you">Wise Bread</a>, an award-winning personal finance and <a href="http://www.wisebread.com/credit-cards">credit card comparison</a> website. Read more great articles from Wise Bread:</div><div class="view view-similarterms view-id-similarterms view-display-id-block_2 view-dom-id-1"> <div class="view-content"> <div class="item-list"> <ul> <li class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/the-brag-book-for-job-hunters-e-book-review-and-tips">The Brag Book for Job Hunters: E-Book Review and Tips</a></span> </div> </li> <li class="views-row views-row-2 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/9-things-that-really-annoy-hiring-managers">9 Things That Really Annoy Hiring Managers</a></span> </div> </li> <li class="views-row views-row-3 views-row-odd"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/10-depressing-jobs-that-arent-worth-the-money">10 Depressing Jobs That Aren&#039;t Worth the Money</a></span> </div> </li> <li class="views-row views-row-4 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/how-to-answer-23-of-the-most-common-interview-questions">How to Answer 23 of the Most Common Interview Questions</a></span> </div> </li> <li class="views-row views-row-5 views-row-odd views-row-last"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/22-websites-that-will-pay-you-to-write-for-them">22 Websites That Will Pay You to Write for Them</a></span> </div> </li> </ul> </div> </div> </div> </div><br/></br> Job Hunting name personal brand social networking website Fri, 07 Sep 2012 10:36:44 +0000 Carrie Kirby 954326 at http://www.wisebread.com The Brag Book for Job Hunters: E-Book Review and Tips http://www.wisebread.com/the-brag-book-for-job-hunters-e-book-review-and-tips <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/the-brag-book-for-job-hunters-e-book-review-and-tips" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://wisebread.killeracesmedia.netdna-cdn.com/files/fruganomics/imagecache/250w/blog-images/hard work fortune cookie.jpg" alt="fortune cookie message: hard work pays off" title="fortune cookie message: hard work pays off" class="imagecache imagecache-250w" width="250" height="200" /></a> </div> </div> </div> <p>Some of my career-services clients have had tremendous success with &ldquo;brag books&quot; (professional portfolios of career highlights and areas of expertise), propelling them from good-but-average positions to the next level of leadership with accompanying salary and commission increases.</p> <p>Those in pharmaceutical sales are likely familiar with brag books; candidates may be asked to bring them to interviews. Outside of this industry &mdash; in fields as diverse as transportation and speech-language therapy &mdash; a professional compilation of achievements, acknowledgements, activities, etc. can also be valuable.</p> <p>Years before the popularity of personal branding and social media for career building, I worked with clients to create presentations of their professional successes and styles, all in a simple-but-elegant binder (purchased at the office supply store). The books showed their qualifications for specific openings and positioned them as future superstars by showing not only results, but also their unique approaches to developing business, building a team, retaining key accounts, and more.</p> <p>Getting a brag book ready is one challenge. Figuring out appropriate presentation is another.</p> <p>In <em><a href="http://www.resumebycprw.com/brag-book.htm">How to Design, Write, and Compile a Quality Brag Book</a></em>, Teena Rose, CPRW (Certified Professional Resume Writer) guides job hunters through the basics of brag-book preparation and presentation. I found the casual tone of the e-book easy to understand, which is especially useful for those who need straightforward direction during the stress of the job search. She also offers valuable tips for senior-level candidates.</p> <p>Great tips include:</p> <ul> <li><strong>Focus on quality and recentness when compiling a brag book.&nbsp;</strong>Choose the best of your accomplishments to highlight, ideally from the last few years.<br /> &nbsp;</li> <li><strong>Create categories with easy-to-find tabs for quick reference when making a presentation. <p> </strong></li> <li><strong>Develop a theme for your brag book.&nbsp;</strong>This theme may reflect your brand; for example, one of my clients created categories of professional strengths and then provided documentation to showcase these different capabilities (e.g., the presentations category included a list of public speaking engagements; the community outreach category had press coverage of special events).<br /> &nbsp;</li> <li><strong>Place items such as letters of recommendation, annual performance reviews, and thank-you emails in the brag book.</strong>&nbsp;Consider using these items as talking points during the interview.<br /> &nbsp;</li> <li><strong>Ideally, tailor the brag book to the hiring organization. <p> </strong></li> <li><strong>Avoid compiling a &quot;catchall portfolio.&quot;&nbsp;</strong>Demonstrate that you are an outstanding candidate, not just that you have basic qualifications.<br /> &nbsp;</li> <li><strong>Think carefully about when to present the brag book.&nbsp;</strong>Take cues from the interviewer. Look for a natural break in the conversation or reference a page that reinforces a point about your qualifications.</li> </ul> <p>Teena mentions that sales professionals and those who have quantifiable results can benefit most from brag books. I&rsquo;ll add that those who have less opportunity to produce measurable results may also use brag books. Illustrate soft skills by packaging items such as notes of thanks for going the extra mile or emails recognizing the use of creative ideas to solve a problem.</p> <p><em>Disclosure: I received a free copy of </em>How to Design, Write, and Compile a Quality Brag Book<em> for review.</em></p> <br /><div id="custom_wisebread_footer"><div id="rss_tagline">This article is from <a href="http://www.wisebread.com/julie-rains">Julie Rains</a> of <a href="http://www.wisebread.com/the-brag-book-for-job-hunters-e-book-review-and-tips">Wise Bread</a>, an award-winning personal finance and <a href="http://www.wisebread.com/credit-cards">credit card comparison</a> website. Read more great articles from Wise Bread:</div><div class="view view-similarterms view-id-similarterms view-display-id-block_2 view-dom-id-2"> <div class="view-content"> <div class="item-list"> <ul> <li class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/9-things-that-really-annoy-hiring-managers">9 Things That Really Annoy Hiring Managers</a></span> </div> </li> <li class="views-row views-row-2 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/5-questions-you-should-ask-at-every-job-interview">5 Questions You Should Ask at Every Job Interview</a></span> </div> </li> <li class="views-row views-row-3 views-row-odd"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/13-ways-to-make-a-good-first-impression-at-your-next-job-interview">13 Ways to Make a Good First Impression at Your Next Job Interview</a></span> </div> </li> <li class="views-row views-row-4 views-row-even"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/this-interview-technique-will-get-you-hired">This Interview Technique Will Get You Hired</a></span> </div> </li> <li class="views-row views-row-5 views-row-odd views-row-last"> <div class="views-field-title"> <span class="field-content"><a href="http://www.wisebread.com/10-things-you-did-wrong-at-your-last-job-interview">10 Things You Did Wrong at Your Last Job Interview</a></span> </div> </li> </ul> </div> </div> </div> </div><br/></br> Job Hunting book review getting promoted Job Interview personal brand Mon, 01 Nov 2010 13:00:13 +0000 Julie Rains 274013 at http://www.wisebread.com