social networking http://www.wisebread.com/taxonomy/term/7719/all en-US How to Distinguish Yourself Online From People With the Same Name as You http://www.wisebread.com/how-to-distinguish-yourself-online-from-people-with-the-same-name-as-you <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/how-to-distinguish-yourself-online-from-people-with-the-same-name-as-you" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://www.wisebread.com/files/fruganomics/imagecache/250w/blog-images/2948618763_65c83467f0_z_0.jpg" alt="woman in a crowd" title="woman in a crowd" class="imagecache imagecache-250w" width="250" height="166" /></a> </div> </div> </div> <p>If you have a common name or share a name with a famous person, you know how hard it is to set yourself apart on the Internet from your &quot;doppelnamers&quot; &mdash; that is, your online evil twins who come up in search results when people are looking for you. (See also:&nbsp;<a href="http://www.wisebread.com/stupid-things-to-put-in-your-cover-letter">Stupid Things to Put in&nbsp;Your Cover Letter</a>)</p> <p>If you are looking for a job or you have your own business, you must take action to make sure that people searching for you actually find you &mdash; not the person with the DUI mug shot or the blog about dumpster diving.</p> <p>Just ask Tara Murphy, a recent law school graduate and blogger at <a href="http://www.glossyesquire.com/">Glossy Esquire</a> and <a href="http://www.neonesquire.com/">Neon Esquire</a> who has even had to be fingerprinted to prove she's not one of the Tara Murphys with criminal records. She's also been denied a library card due to hundreds of dollars in fines run up by someone who had the same first, last, and middle names and lived in the same city. In online searches, she has to compete against not only the ex-cons but also famous Tara Murphys like the one who appeared on the reality show &quot;Ochocinco: The Ultimate Catch.&quot;</p> <p>&quot;We're a nefarious bunch,&quot; she told me when I interviewed her for a <a href="http://www.sfgate.com/technology/article/Doppelnamers-cause-confusion-3804493.php">recent San Francisco Chronicle story</a>.</p> <p>Like many job seekers, Murphy is reluctant to shell out the cash required to hire experts such as Reputation.com to help her rise in the search results for her own name. So she's learning about the at-home steps that anyone with doppelnamers can and should take. They're all about bringing your online presence toward the top of the Google search results &mdash; which also has the effect of pushing your doppelnamers down.</p> <h3>Set Up a Name Alert</h3> <p>Set up a Google alert for your name so you know who is searching for you and what they're finding. If you find out anyone is confusing you with someone else of the same name, contact that person and ask them to correct it immediately.</p> <h3>Find Out What You're Dealing With</h3> <p>Check <a href="http://www.howmanyofme.com">HowManyofMe.com</a> for a rough estimate of how many people share your name. Search <a href="http://www.linkedin.com/search?trk=advsrch">LinkedIn</a> to find out who they are &mdash; if there is someone in your own field with the same name, you'll need to make extra effort to distinguish yourself.</p> <h3>Promote Yourself</h3> <p>Create Web properties that showcase the real you. A LinkedIn profile is a must, and a Twitter profile, website, and blog don't hurt. For service people or <a href="http://www.wisebread.com/250-tips-for-small-business-owners">small business owners</a>, encourage clients to review you on Yelp.</p> <h3>Use Your Facebook</h3> <p>Consider using your Facebook page as an additional online property for networking purposes. But <a href="http://jobsearch.about.com/od/networking/a/facebook.htm">tread carefully</a> so you don't end up making yourself look bad!</p> <h3>Actually Use Your Social Media</h3> <p>Participate actively in all the social networks you've signed up for. This seems to improve Google search ranking. And if you Tweet or post links to content on your website, others may decide to link to it. The more links you get from well-ranked sites, the higher your results will appear in Google searches.</p> <h3>Shoot for Consistency</h3> <p>Make sure that your name appears in the same way on all your Web properties, and that they link to one another. For instance, if you use your middle initial &mdash; a very good idea &mdash; use it on all your sites and profiles.</p> <p>Use your preferred name consistently offline too &mdash; on business cards, resume, or movie marquees as the case may be.</p> <h3>Put a Face With the Name</h3> <p>Post a photo of yourself on your website so people know immediately that they've found the right John Smith.</p> <h3>Consider Including Personal Details</h3> <p>Don't be afraid to have search results that highlight your personal interests, as long as you like what they say about you. For instance, if <a href="http://www.wisebread.com/how-your-last-name-affects-your-spending-habits">your name</a> is published in an article about a marathon you ran in, link to that article! The more positive links that lead people to you, the better.</p> <a href="http://www.wisebread.com/how-to-distinguish-yourself-online-from-people-with-the-same-name-as-you" class="sharethis-link" title="How to Distinguish Yourself Online From People With the Same Name as You" rel="nofollow">ShareThis</a><br /><div id="custom_wisebread_footer"><div id="rss_tagline">Written by <a href="http://www.wisebread.com/carrie-kirby">Carrie Kirby</a> and published on <a href="http://www.wisebread.com/">Wise Bread</a>. Read more <a href="http://www.wisebread.com/taxonomy/term/"> articles from Wise Bread</a>.</div></div> Job Hunting name personal brand social networking website Fri, 07 Sep 2012 10:36:44 +0000 Carrie Kirby 954326 at http://www.wisebread.com Avoiding Social Media Slip-Ups at Work http://www.wisebread.com/avoiding-social-media-slip-ups-at-work <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/avoiding-social-media-slip-ups-at-work" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://www.wisebread.com/files/fruganomics/imagecache/250w/blog-images/man_on_computer_0.jpg" alt="Man on computer" title="Man on computer" class="imagecache imagecache-250w" width="250" height="137" /></a> </div> </div> </div> <p>You can get fired for complaining about work on Facebook. &nbsp;</p> <p>A <a href="http://www.time.com/time/nation/article/0,8599,2055927,00.html">woman in New York lost her job</a> with a private emergency response company after she allegedly called her boss names on Facebook. Later she received a settlement after the National Labor Relations Board (NLRB) argued that her status updates were protected free speech. (See <a href="http://www.sminorgs.net/2011/02/the-nlrb-facebook-settlement-lets-focus-on-the-facts.html">Social Media in Organizations' article</a>&nbsp;for further discussion of this case.)</p> <p>It's good news that employers are taking notice that they can't stop social-media conversations. Don't think that anything goes, though. Keep in mind that most states operate under <a href="http://www.nolo.com/legal-encyclopedia/employment-at-will-definition-30022.html">employment-at-will</a> rules, meaning that your employer can dismiss you for no official reason (and your boss doesn't have to mention specific slip-ups, though many companies will require documentation of progressive discipline).</p> <p>Using common sense will keep you out of trouble most of the time. But even the smartest, savviest people can stumble. Think about these suggestions to avoid regrets.</p> <h3>Respect Your Company and Everyone Else on the Planet</h3> <p>Your perspective may not be shared by your employer, your colleagues, or your customers. Your attempts at humor may fail. <a href="http://www.npr.org/blogs/thetwo-way/2011/03/15/134568422/comedian-gilbert-gottfried-bombs-with-jokes-about-japan-loses-aflac-job">Comedian Gilbert Gottfried lost his job with Alflac</a> (he was the voice of the duck) when he tweeted jokes about Japan in the aftermath of the tsunami tragedy. Closer to home (figuratively and literally), a <a href="http://www.charlotteobserver.com/2010/02/16/1250606/facebook-venting-ensnares-teacher.html">middle school teacher was suspended</a> for her remarks about students on Facebook. (See also: <a href="http://www.wisebread.com/the-emotional-turmoil-of-unemployment">When Your Employer Dumps You</a>)</p> <h3>Avoid Mentioning Your Job-Seeking Status to Your Employer</h3> <p>Don't announce your intention of finding a new position and leaving your employer by activating &quot;Career Opportunities&quot; or &quot;Job Inquiries&quot; in the &quot;Opportunity Preferences&quot; in your LinkedIn settings. Stay away from similar status updates and conversations on your other networks. You will still be approachable by a recruiter or hiring manager.</p> <h3>Don&rsquo;t Be Deceptive to Get Information</h3> <p>No one (okay, almost no one) starts a work day with the intent of being deceptive. It's just that if you are in the middle of research and have located the mother lode of information, pesky registration walls and privacy shields on social media sites get in the way. You may be doing legitimate research: conducting a background check on an applicant, verifying the capabilities of a vendor, or qualifying a prospective customer. Don't misrepresent your position or impersonate someone else to get access to a website and gather information, author and social media expert Kathi Browne (@cleverkibitzer) advises in her book <a href="https://kathibrowne.com/blog/books/twitter-book/"><em>Taking on Twitter</em></a>.</p> <p>Even those who will say impersonation is wrong may violate their own standards. That is what happened to actor Jesse Eisenberg, who expressed annoyance that others have pretended to be him on Facebook. Ironically, <a href="http://www.hollywoodreporter.com/blogs/race/jesse-eisenberg-impersonates-npr-host-161408">he impersonated NPR host Peter Sagal</a> when he did research for <em>The Social Network</em>.</p> <h3>Stay Calm and Be Discreet</h3> <p>You never know who is going to eavesdrop on your conversation. Last week, as I approached the reception counter to pay for a haircut and schedule a next appointment, the office manager and an employee were griping. The manager stopped and told me that, as a rule, she did not rant about customers. I reassured them that it was okay to complain (to me), as I understood that some people are overly demanding (okay, I said &quot;crazy&quot;). The manager continued venting about &quot;customers&quot; who were actually non-paying family members monopolizing the stylist's schedule during a particular week.</p> <p>Not everyone grasps the context, hears the entire conversation, or shows empathy for frustration and anger. In Massachusetts,&nbsp;<a href="http://www.necn.com/02/24/11/Facebook-posts-cost-firefighter-his-job/landing_newengland.html?blockID=417344&amp;feedID=4206">a firefighter was fired for Facebook posts</a>, which allegedly contained complaints, rants, and slurs. In North Carolina, a <a href="http://newsfeed.time.com/2010/05/17/facebook-status-costs-charlotte-waitress-her-job/">waitress was fired for complaining about a bad tip</a>.&nbsp;Don&rsquo;t slay your coworkers, complain about customers, or rail against your boss online. Kathi recommends that you &quot;Avoid posting or tweeting in an emotionally charged moment.&quot;</p> <h3>Don't Share Too Much (Company) Information</h3> <p>Intellectual property, trade secrets, and proprietary information are risky areas for businesses. More than 50% of organizations that participated in a survey conducted by <a href="http://www.proofpoint.com/">Proofpoint</a>&nbsp;(an online compliance and security company) are &ldquo;concerned&rdquo; or &ldquo;very concerned&rdquo; about potential data loss through social networking and media sharing sites.</p> <p>Just because you are not posting <a href="http://en.wikipedia.org/wiki/KFC#The_secret_recipe">the Colonel's recipe</a> (KFC's blend of spices for its fried chicken)&nbsp;on your blog doesn't mean that you are being careful with sensitive information. You can easily reveal a customer list or exclusive vendor relationships based on your LinkedIn connections, <a href="http://www.wisebread.com/how-well-do-you-know-your-facebook-friends-precautions-for-travelers">Facebook friends</a>, and those you are following on Twitter. Likewise, your project updates on your blog and your accomplishments on your LinkedIn profile may contain confidential information that your company would rather not share with its competitors.</p> <h3>Get Your Hands on Your Company&rsquo;s Social Media Policy</h3> <p>Does your company even have a social media policy? Find out through a quick search on your company's main website or its intranet. It may be a standalone page or embedded in the&nbsp;employee handbook or code of conduct and ethics.</p> <p>Policy rules may be relaxed (e.g., Zappo's &quot;Be Smart&quot; policy) or repressive (e.g., forbidding Facebook). The best are expertly crafted, championing freedom of expression while protecting company rights. Check out Fast Company's&nbsp;<a href="http://www.fastcompany.com/1668368/social-media-policies-the-good-the-bad-and-the-ugly ">Corporate Social Media Policies: The Good, the Mediocre, and the Ugly</a> and <a href="http://socialmediagovernance.com/policies.php">Social Media Governance</a> for examples.</p> <p>Your boss, the HR folks, and the legal department at work may be clueless about social media. To be safe, think about all types of interaction, social networking, media sharing, and more: Facebook, LinkedIn, YouTube, Twitter, Flickr, blogs, and message board discussions.</p> <p><em>Disclosure: I received a copy of Taking on Twitter: Strategic Tweeting for Small Business by Kathi Browne for review. </em></p> <a href="http://www.wisebread.com/avoiding-social-media-slip-ups-at-work" class="sharethis-link" title="Avoiding Social Media Slip-Ups at Work" rel="nofollow">ShareThis</a><br /><div id="custom_wisebread_footer"><div id="rss_tagline">Written by <a href="http://www.wisebread.com/julie-rains">Julie Rains</a> and published on <a href="http://www.wisebread.com/">Wise Bread</a>. Read more <a href="http://www.wisebread.com/topic/career-and-income">Career and Income articles from Wise Bread</a>.</div></div> Career and Income General Tips office life social media social networking Thu, 17 Mar 2011 10:00:33 +0000 Julie Rains 502387 at http://www.wisebread.com Would You Pay? The Brave New World of Online Music http://www.wisebread.com/would-you-pay-the-brave-new-world-of-online-music <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/would-you-pay-the-brave-new-world-of-online-music" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://www.wisebread.com/files/fruganomics/imagecache/250w/blog-images/2565850315_6a74f8b9d0.jpg" alt="Music" title="Music is my religion" class="imagecache imagecache-250w" width="250" height="157" /></a> </div> </div> </div> <p>If you've been anywhere on the internet over the last several years, you've probably heard about the difficulties music companies are having in getting people to pay for the music they download. In fact, you may have downloaded &quot;free&quot; music yourself or at least been tempted to try it.</p> <p>Now there's a new idea on the horizon to get people to pay for the music they download. There's talk about building a &quot;Foursquare for music,&quot; to quote venture capitalist Tim Chang. The gist is pretty simple &mdash; make listening to and downloading music into a game, like Foursquare has done with going to places in the neighborhood. Users will earn awards, badges, and achievements for the music they listen to and download from the site (for a fee, of course), and their friends will be notified of these. Users may also be eligible for a small sum when someone downloads a song or playlist they suggest.</p> <p>On the one hand, this seems like a pretty obvious gimmick to get people to pay for music. Who really cares about a badge on the computer screen, especially when it cost you the price of several albums to get it? Are people really going to fall for something like this?</p> <p>On the other hand, look at how many people play games like MafiaWars, FarmVille, and more on social networks like Facebook. If people can be convinced to care about the health of their fake online strawberry patch, maybe the iconic little badges will be enough to encourage them to buy music. In fact, the more I think about this idea, the more I think it just might work. Here's why.</p> <p><strong>It appeals to people who care about what others think of their musical tastes.</strong> While people of all ages download music illegally, the most likely culprits are high school and college students. However, these are the age groups that also care the most about what their peers think of them. If they can advertise their musical tastes by winning titles, badges and awards for them, they might be willing to pay.</p> <p><strong>Social networking is more powerful than it seems like it should be.</strong> When Facebook was started in a dorm room, who ever thought it would be the internet power that it is today, yet here we are. There's something about connecting with others online that seems to draw us in, even if we don't particularly want to be drawn. I can't tell you how many friends I have on Facebook who once refused to join. Who's to say the same won't happen with music, over time?</p> <p><strong>People are suckers for making &quot;easy&quot; money.</strong> Part of the scheme behind a social network focused on music would probably be financial rewards for listeners when someone downloaded one of their playlists. While the kickback will probably be relatively small, even that is enough to draw a lot of people in. Look at how many people voluntarily do tasks from Amazon's Mechanical Turk, where the payouts are positively minuscule. If there's a chance of making money, most likely there will be plenty of takers.</p> <p>None of this is to say that such an online gamble would succeed, just that it could. What do you make of this type of social network? Would it draw you in? Would you pay?</p> <p>Kudos to <a href="http://pitchfork.com/features/poptimist/7783-poptimist-27/">Pitchfork's Poptimist</a>, where I first heard about this intriguing possibility.</p> <a href="http://www.wisebread.com/would-you-pay-the-brave-new-world-of-online-music" class="sharethis-link" title="Would You Pay? The Brave New World of Online Music" rel="nofollow">ShareThis</a><br /><div id="custom_wisebread_footer"><div id="rss_tagline">Written by <a href="http://www.wisebread.com/sarah-winfrey">Sarah Winfrey</a> and published on <a href="http://www.wisebread.com/">Wise Bread</a>. Read more <a href="http://www.wisebread.com/taxonomy/term/"> articles from Wise Bread</a>.</div></div> Entertainment Art and Leisure Music download social networking Thu, 08 Apr 2010 13:00:09 +0000 Sarah Winfrey 6327 at http://www.wisebread.com Why do Facebook Ads not take me seriously? http://www.wisebread.com/why-does-facebook-ads-hate-single-heterosexual-women <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/why-does-facebook-ads-hate-single-heterosexual-women" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://www.wisebread.com/files/fruganomics/imagecache/250w/blog-images/oprah%20and%20sluts.jpg" alt="Oprah and ho-girls" title="Lose weight! Meet sexy singles!" class="imagecache imagecache-250w" width="250" height="216" /></a> </div> </div> </div> <p>It&#39;s not exactly a secret that women ages 18-55 are a sought-after consumer demographic. According to a non-profit report issued by the YMCA, &quot;U.S. women spent some $7 billion a year, or an average of about $100 each, on cosmetics and beauty products.&quot; So, it&#39;s no surprise that social networking sites like Facebook want to capitalize on our deep pockets and obsession with appearance. </p> <p>I&#39;m not against consumerism or advertising. Hell, Google pays me for blogging using ad money, so I&#39;m not about to bite the hand that feeds me. Online social networking allows companies the unique ability to gather demographic information (given willingly by the users!) that they can use to deliver targeted ads. I actually think it&#39;s a fairly useful tool, and it should solve one of my biggest pet peeves of advertising: being bombarded by ads for things I don&#39;t need (vacuum cleaners) or care for (Monday night football). Honestly, the idea of having a company know enough about me to provide me with advertisements for things that I might WANT is fairly appealing.</p> <p>Here&#39;s what Facebook knows about me: I am single, and 31 years old. I am female. I&#39;ve been known to date men.</p> <p>When you sign up for Facebook, you enter a good deal of information about yourself. You don&#39;t HAVE to provide information about your sexual orientation or marital status, but I wasn&#39;t really thinking about the implications of all that when I signed up. Since I wasn&#39;t interested in dating via Facebook, I said I was interested in men and women for friendship, dating, etc. </p> <p>And although I didn&#39;t provide this info to Facebook, I also admit the following:</p> <ul> <li>I do meet and date people online. </li> <li>I could stand to lose a few pounds.</li> </ul> <p>Then why am I so irked every time I see a Facebook ad that asks me to try Oprah&#39;s amazing diet, or meet handsome and professional men online? </p> <p>Because <strong>these are the only ads that Facebook showed me</strong>. Oh, there are variations on the theme:</p> <ul> <li>Over 30 and lonely?</li> <li>Get wooed by handsome men! (ad always features a picture of the exact type of man that I do NOT want to be wooed by)</li> <li>Dr. Oz&#39;s Diet!</li> <li>Muffin Top? Lose ten pounds in a week!</li> </ul> <p>If these ads were mixed in with a variety of other ads for things like I want to buy, I&#39;d probably have no problem with them. For instance, I&#39;m in the market for a flat-panel television, and I&#39;m not really sure how to shop around for one. I&#39;ve been thinking of treating myself to a day spa in the Seattle area, but would like some sort of package deal that makes it worth the time, and money. Oh, and I&#39;m always in the market for a pair of black, knee-high boots.</p> <p>If Facebook cared to dig any deeper in my profile, they would notice that I belong to a fair number of liberal groups on through their site, and might start pushing Obama stickers towards me in great fistfuls. Or maybe they would see how often I am listening to music on Pandora, and casually throw the occasional concert tickets ad my way. They might notice from my status update references and fan club membershipts that I have a very serious crush on Hiro Nakamura. Couldn&#39;t one of the dating ads at least point me towards a site filled with nerdy Japanese guys who can bend time and space? </p> <p>But no - it was all diet and douchey-looking dudes. </p> <p><img src="/files/fruganomics/u11/elitesingles.jpg" alt="singles" title="singles" width="152" height="196" />     <img src="/files/fruganomics/u11/attorney.jpg" alt="attorney" title="attorney" width="154" height="202" /></p> <p>Why is this? I NEVER click on these ads. Do other women in my demographic click on these ads, thus giving Facebook the impression that I will as well? Are there simply no other ads that would apply to a 31 year-old single woman? </p> <p>A few months ago, Facebook started allowing users to <a href="http://blog.robwebb2k.com/2008/06/05/facebook-quietly-launches-advertising-feedback/">start voting</a> on the ads that they see. You can give a thumbs-up to an ad that you think is particularly interesting to you, and give a reason (good offer, relevant to me, etc.) or give a thumbs down and select a reason for that (irrelevant, uninteresting, pornographic). </p> <p>I didn&#39;t enter my demographic information into my Facebook profile with the idea that I would meet a life partner through it. I ignore friend invites from people that I don&#39;t know, and for me, Facebook was simply a good way to keep in touch with my family members (Facebook is huge in Saskatchewan, don&#39;t ask me why). Of course, I know that most social networking sites make their money from ads (as do bloggers, for that matter), but when I clicked &quot;Female&quot; and &quot;Single&quot;, it didn&#39;t occur to me that Facebook was going to assume that I was a lonely female version of Jabba the Hutt, longing to marry a single lawyer (see below) and produce little Jabbas.</p> <p>Despite the fact that I don&#39;t click these dating ads, and give them a thumbs down every single time I see them, Facebook continued to bombard me with them. As if that wasn&#39;t bad enough, Facebook ads apparently started to believe that the reason I wasn&#39;t clicking them was because I was getting jilted by my current lover.</p> <p><img src="/files/fruganomics/u11/inlove.jpg" alt="in love" title="in love" width="145" height="190" />     <img src="/files/fruganomics/u11/nocall.jpg" alt="great date no call?" title="great date no call?" width="156" height="186" /></p> <p>I&#39;m well aware that the minute a woman on Facebook chances her &#39;status&#39; from &#39;single&#39; to &#39;engaged&#39;, she <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/09/02/AR2008090202956.html">begins seeing ads</a> for wedding photographers, wedding dresses, and of course, pre-wedding diets. And if she gets hitched and changes her status from &#39;engaged&#39; to &#39;married&#39;, it&#39;s All Baby, All The Damn Time ads.</p> <p>Now, as a woman with a set of ovaries, I&#39;m not going to lie and say that I have no interest in getting married or having kids. These things are important to lots of women. But they&#39;re not ALL that&#39;s important to single women the world over. There are other things that we spend money on, like athletic shoes. And <a href="http://www.businessweek.com/autos/content/sep2007/bw20070920_795863.htm">cars</a>. We tend to buy lots of books; according to a <a href="http://contentconnections.com/pressroom/press_release_5_30_2007.html">study in 2007</a>, the average American woman who belongs to a social network spends about $500 a year on books. </p> <p>Why have I never seen an advertisement for a book when I&#39;m logged into Facebook?</p> <p>Hey, I care about health and weight loss, and I write about these topics myself. But I just can&#39;t get into fad diets, or the latest &quot;miracle&quot; food that supposedly burns fat directly off of my thighs, or an acai berry cleanse. I can cleanse using kale, thank you very much. </p> <p>A while ago, after getting incredibly fed-up with the barrage of &quot;LET SEXY MALE LAWYERS WOO YOU!&quot; ads that Facebook continued to display, I started to wonder if all women were seeing similar advertisements. Because Facebook tracks your married status and announces it to all of your friends, I didn&#39;t want to announce that I was engaged or married, so I settled on becoming a Facebook lesbian. What&#39;s the first ad that I saw as soon as I came out?</p> <p><em>An ad for small business services.</em></p> <p>What, do lesbians own an inordinate number of businesses or something? Are they crazy about business cards and pamphlets? Why would a straight woman who owns her own business not see this ad? Seriously, if this is what it takes for Facebook to consider me a consumer with needs beyond finding a man and dieting like a supermodel, sign me up.</p> <p>Sure, there were some &quot;Find the woman of your dreams&quot;-type ads and the requisite Olivia Cruises ads, but they were mixed in with a good deal of ads for interesting stuff - political ads, for example. I don&#39;t know if this is normal, but I stopped seeing weight-loss ads altogether. Either Facebook&#39;s algorithm seemed to realize how annoyed I was with the ads, or lesbians are all much more fit than heterosexual women.</p> <p>I asked some of my friends to log into Facebook and take screenshots of the ads that they were shown on a regular basis. Men over 40 years of age seem to get lots of offers to earn money by filling out surveys. Also, ads for a &quot;rolling razor&quot;. My friend Mike, who is over 40 and single, seems to get a lot of book ads, which annoys me to know end. Sure, he&#39;s a voracious reader, but c&#39;mon. He also gets Obama button offers and information on local real estate firms. Why doesn&#39;t Facebook assume that he, too, is desperate to get married?</p> <p>My married girlfriend Shannon, who is my age, sees ads for albums by someone named Amy Mcdonald. She also gets ads from her alma mater.</p> <p>My coworker just got married last week, so Facebook ads now implore her to check her credit score so that she can buy a house. Also, they apparently want her to start reproducing (&quot;Enter to win free diapers!&quot;).</p> <p>A very smart gal I know who refused to enter any demographic information into her Facebook profile gets a whole range of ads - Facebook doesn&#39;t realize that she&#39;s a single woman and thus isn&#39;t able to insult her intelligence or consumer habits. Yet. </p> <p>After weeks and weeks of voting down every single dating or weight-loss and dating ad shown to me (I finally just decided to remove my marital status and sexual orientation from Facebook altogether - it&#39;s really none of their business), I&#39;m finally starting to see ads for Netflix, like the one below:</p> <p><img src="/files/fruganomics/u11/fatboy.jpg" alt="fatboy" title="fatboy" width="154" height="192" /></p> <p>Well, it&#39;s a start.</p> <a href="http://www.wisebread.com/why-does-facebook-ads-hate-single-heterosexual-women" class="sharethis-link" title="Why do Facebook Ads not take me seriously?" rel="nofollow">ShareThis</a><br /><div id="custom_wisebread_footer"><div id="rss_tagline">Written by <a href="http://www.wisebread.com/andrea-karim">Andrea Karim</a> and published on <a href="http://www.wisebread.com/">Wise Bread</a>. Read more <a href="http://www.wisebread.com/taxonomy/term/"> articles from Wise Bread</a>.</div></div> Technology advertisements consumerism diet facebook ads online dating online marketing single social networking weight loss Fri, 26 Sep 2008 18:37:48 +0000 Andrea Karim 2453 at http://www.wisebread.com When MySpace Meets your Local Producer: Fresh Food Makes a Tech Leap http://www.wisebread.com/when-myspace-meets-your-local-producer-fresh-food-makes-a-tech-leap <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/when-myspace-meets-your-local-producer-fresh-food-makes-a-tech-leap" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://www.wisebread.com/files/fruganomics/imagecache/250w/blog-images/farmers%20market.jpg" alt="" title="" class="imagecache imagecache-250w" width="250" height="265" /></a> </div> </div> </div> <p class="MsoNormal">MySpace, Facebook, and LinkedIn are familiar (and often tired) ways to reach out to others with similar interests and goals.<span> </span>So why am I not surprised to see Social Networking hit the local farmer’s market?<span> </span>Check out the newest way to connect with your farmer down the dusty road. </p> <p class="MsoNormal"><a href="http://www.farmfoody.org/">FarmFoody.org</a> is just in the beginning stages of its (hopefully) long life.<span> </span>Working as an easy way to connect local farmers with local foodies, it offers a simple but effective communication tool to be sure you’re buying the best!<span> </span>Here’s how it works: </p> <ul> <li> Go to <a href="http://www.farmfoody.org/">FarmFoody.org</a> to register either as a foodie (like me) or a farm that offers a vineyard, PYO, Farmer&#39;s Market, CSA, a victory garden – or any other type of local producer.</li> </ul> <ul> <li>Confirm your membership and start building your profile!<span> </span>You can connect and make friends with people near you or near places that you plan on visiting or vacationing (for an awesome local travel experience!) </li> </ul> <ul> <li>Share recipes, video, or just get to know and support the local system.<span> </span>It’s good for everyone! </li> </ul> <p class="MsoNormal">While FarmFoody is in the building phase (many farms near and around Virginia), they are expanding, and new farms are added every day.<span> </span>I have found a few within driving distance that I’m excited to check out!<span> </span>If you don’t have any luck getting connected to the freshest food in your area, you might want to try <a href="http://www.eatwellguide.org/i.php?pd=Home">Eatwell</a>, which gives listings for many more combined markets, but doesn’t offer the same kind of interaction with individual farmers and suppliers. </p> <p class="MsoNormal">If you’re not up to the task of growing your own, this is a tool worth investing in. <span> </span>It’s free, fun, and with the right amount of interest, communities across the nation can experience the flavor that only fresh-grown can provide.<span> </span>Why not help a farmer out and mention FarmFoody for their local operation?</p> <a href="http://www.wisebread.com/when-myspace-meets-your-local-producer-fresh-food-makes-a-tech-leap" class="sharethis-link" title="When MySpace Meets your Local Producer: Fresh Food Makes a Tech Leap" rel="nofollow">ShareThis</a><br /><div id="custom_wisebread_footer"><div id="rss_tagline">Written by <a href="http://www.wisebread.com/linsey-knerl">Linsey Knerl</a> and published on <a href="http://www.wisebread.com/">Wise Bread</a>. Read more <a href="http://www.wisebread.com/taxonomy/term/"> articles from Wise Bread</a>.</div></div> Frugal Living Food and Drink Technology farm Food fresh local organic social networking Wed, 13 Aug 2008 15:09:51 +0000 Linsey Knerl 2325 at http://www.wisebread.com The Not-So-Private Parts http://www.wisebread.com/the-not-so-private-parts <div class="field field-type-filefield field-field-blog-image"> <div class="field-items"> <div class="field-item odd"> <a href="/the-not-so-private-parts" class="imagecache imagecache-250w imagecache-linked imagecache-250w_linked"><img src="http://www.wisebread.com/files/fruganomics/imagecache/250w/blog-images/dice-on-keyboard.jpg" alt="Rolling the dice online" title="Rolling the dice online" class="imagecache imagecache-250w" width="250" height="166" /></a> </div> </div> </div> <p>Raise your hand if you’ve never used Google or any of its services, don’t belong to any social network (including sites like Flickr, MySpace, Facebook, Twitter, etc.), don’t have (or comment on) a blog or never gave out any personal information online, like your name, email address, phone number, etc., in exchange for access and/or membership to a website.</p> <p>Wow. That’s not many hands. </p> <p>So, you willingly compromised a little privacy so you could post some photos, make new “friends” or keep a journal? Did anyone ask about your educational background? How about your sexual orientation or marital status? Your political views? </p> <p>Is that <em>your</em> house I see in the satellite image on my screen?</p> <p>Let’s safely assume that everyone realizes that any time you use a search engine, join a social networking website, or even post a blog entry – just to name a few free, common online activities – your opinions, preferences and other revealing details are tracked and stored for a variety of reasons, most (I assume to be) commercial in nature. </p> <p>In other words, people voluntarily disclose personal information in exchange for membership or, at the very least, an online identity so they can search and/or network.</p> <p>According to Heather Haverstein’s <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;articleId=9037379&amp;intsrc=hm_list" target="_blank">recent article in Computerworld</a>, Pace professor Catherine Dwyer observed that “Users [of Facebook and MySpace] seem to view the social networking sites as a way to get online profiles, photos and the like for free while the sites ‘can take all their data and do whatever they want with it...’” </p> <h3>A marketer’s dream scenario</h3> <p>But who cares, right? You’re making and staying in touch with friends all over the world for free! Well, there must be money in all this somewhere because both <a href="http://online.wsj.com/article/SB119065193646437586.html?mod=hpp_us_whats_news" target="_blank">Google and Microsoft have taken an interest</a> in Facebook, particularly the valuable user-provided information to sell ads:</p> <blockquote><p>“Some industry executives believe the Internet today is facing the sort of turning point that the computer-operating-system sector confronted two decades ago: Whoever controls the technology platform for buying and selling online ads could hold tremendous power over the Internet industry for years to come...”</p> </blockquote> <p> Facebook’s <a href="http://www.facebook.com/policy.php" target="_blank">privacy policy</a> says, among many things, that it “...may also collect information about you from other sources, such as newspapers, blogs, instant messaging services...” while MySpace (which is owned by Rupert Murdochs’ News Corp.) <a href="http://www.myspace.com/index.cfm?fuseaction=misc.privacy" target="_blank">says</a> that it “...also collects other profile data including but not limited to: personal interests, gender, age, education and occupation in order to assist users in finding and communicating with each other.” </p> <p>OK, not big surprises there. But a little further down it states, “We use reasonable measures to protect member information that is stored within our database...[P]lease note that we cannot guarantee the security of member account information.”</p> <p>So Facebook might be collecting information about me from sources other than Facebook itself, and the sprawl that is MySpace can’t guarantee that all my stored data is safe?</p> <p>Even Google, despite its <a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/09/13/AR2007091302248.html?hpid=topnews" target="_blank">“call” for privacy standards</a>, was <a href="http://news.bbc.co.uk/2/hi/technology/6740075.stm" target="_blank">ranked worst</a> as far as user privacy; it is apparently “misunderstood” but was “working hard”.</p> <p>I’m glad none of these companies are doctors performing brain surgery; no guarantees, “misunderstood” but &quot;working hard” and marketing their services as useful experiences at the cost of a little personal privacy doesn’t do much to gain my trust, particularly in light of the news that <a href="http://www.reuters.com/article/internetNews/idUSN2429817920070924?pageNumber=1" target="_blank">Facebook is being subpoenaed</a> over safety issues, despite “assurances made by the company.”</p> <h3>What You Can Do</h3> <ul> <li>It’s up to you how much you want to reveal online. Remember that cartoon from a couple of years ago: on the Internet, nobody knows you’re a dog; </li> <li>Actually read the privacy policies and user agreements before clicking “I Agree”. It may be wordy, but you might decide that the site’s not for you. One website actually begins its legal section with, “Legal Mumble Jumble Ahead! Caution: Boring!!!”; </li> <li>A few weeks ago <a href="http://blog.facebook.com/blog.php?post=2963412130" target="_blank">Facebook announced</a> that it will be opening up to search engines, which means that an abbreviated version of your profile will eventually be visible to Google, Yahoo, MSN, etc. To control this, you need to change your settings under the <strong>Privacy &gt; Search</strong> area; </li> <li>Sometimes websites require an email address to access information. If you’re not comfortable giving out your personal address, try <a href="http://www.sneakemail.com/" target="_blank">Sneakemail</a> or <a href="http://www.10minutemail.com/10MinuteMail/index.html" target="_blank">10 Minute Email</a>, whose developer notes that, “My server used to get around 200-300 e-mail a day. In the past week it averaged 60,000-70,000 e-mail a day. Virtually all of those were to old (expired) 10minutemail.com accounts. Presumably virtually all spam.”</li> <li>Opt-out of letting the site you just joined share your information with third parties.</li> </ul> <p>For your consideration, check out <a href="http://albumoftheday.com/facebook/" target="_blank">this short video</a> about what Facebook may or may not be up to, and, just for the sake of balance, <a href="http://nebulizer.newsvine.com/_news/2007/09/20/975004-the-sinister-facebook-farce" target="_blank">this viewer’s reaction</a> . </p> <p>A sinister conspiracy or just business as usual? As with how much information you disclose on the Internet about yourself, it’s your choice.</p> <a href="http://www.wisebread.com/the-not-so-private-parts" class="sharethis-link" title="The Not-So-Private Parts" rel="nofollow">ShareThis</a><br /><div id="custom_wisebread_footer"><div id="rss_tagline">Written by <a href="http://www.wisebread.com/ed-oreilly">Ed O&#039;Reilly</a> and published on <a href="http://www.wisebread.com/">Wise Bread</a>. Read more <a href="http://www.wisebread.com/taxonomy/term/"> articles from Wise Bread</a>.</div></div> Life Hacks Consumer Affairs Facebook MySpace privacy social networking Wed, 26 Sep 2007 01:09:44 +0000 Ed O'Reilly 1211 at http://www.wisebread.com