The Dichotomy of Media Messages
I don’t watch a lot of television. When I’m not living in the bush somewhere off the grid, or trekking through the mountains, or taking on some such nomadic adventure or another, I am usually sleeping, writing, or spending time with friends and family.
So when I had an occasion to watch some television recently, I was horrified.
Here is how my evening went:
10pm: An extremely educational, inspirational, and moving show on global warming. It opened my eyes further to the very real world tragedy that will occur within our lifetimes if we don’t change our ways drastically. And I don’t mean carpooling to reduce gas use – I mean life-altering drastic changes.
But the finer points of how the world needs to change are neither here nor there in the context of this article.
11pm on the same channel: A program glamorizing the logging industry. Loggers are made out to be tough macho heroes as they rip apart forests, several trees at a time.
Hmm…do you see any mixed messages here?
The idolization of big tough dangerous jobs like logging, mass fishing in rough seas, and even trucking seems to be a new trend in the media. And yet it is these very activities that are effectively destroying our planet, as indicated in the many environmentally based documentaries also being televised.
And to schedule these rampantly opposing programs back to back…what on earth are they thinking?!
Is it a method of presenting both sides of a story to the viewing audience?
Maybe this channel (which shall remain unnamed) is trying to be everything to everybody, catering to environmentally sensitive individuals who want to save the planet, as well as people watching television for mindless entertainment.
I have no doubt that the global warming show is just as over-produced and riddled with agenda as the logging show is. And maybe I am biased towards the global warming audience (heck – it’s Earth Day – I’m allowed!), but with the dichotomy of mixed messages coming from the media every day, it’s no wonder that we are continuing down a very dangerous road with our lives, our planet, and our future.
At this rate, maybe the end of the world is closer than we thought…
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