Interesting concept - the new American Yeoman - I can tell you from personal experience that this a real trend - Young professionals in their 20s and 30s, witnessing and being impacted by economic devastation of the past 4-5 years are making significantly different lifestyle choices.
It should be pointed out though that this doesn't mean we're in "survivalist" mode - what it does mean is that we're consciously choosing to live below our means - money in the bank or invested is sexier than a big house or new car. We work "normal" professional jobs, but if you looked at our paycheck and then at our homes and cars (Paid for in many cases) you might scratch your head and wonder why we don't live in fancier neighborhoods, and why we're driving that old ford when we could easily make the monthly payments on a new Lexus.
The answer is we know there is no such thing as job security. The axe could fall at any time and there is no guarantee anymore that your old salary will mean anything when looking for a new job. We've set up our lifestyles so that while the good times and high paying jobs are rolling, we're building wealth...and when the axe falls, we can quickly find something else that will keep us at our current lifestyle going while we plan our next steps and conduct a new job search over the much longer timeframe that has become reality for the unemployed.
The answer is we've learned to tune out the constant grind of marketing and advertising...telling us over and over and over again that to be happy and appear successful we must have the huge house, the new car, the glamorous lifestyle. The conventional wisdom used to be that if two guys drive up, one in a new Lexus and one in an eight year old ford, the Lexus guy is happier, wealthier, and more successful. These days we know the Lexus guy has probably got a 500-1000 monthly payment stretched out over as many as 84 months. Do you know how much I'll have to pay on my ford next month if I lose my job? $0.00.





















