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Buy This Product, Friend: The Hidden Power of Testimonials

Many sellers count on testimonials to reassure buyers that a product or service is great. But just how reliable are those testimonials?

Great Ways to Advertise Your Yard Sale

Having a yard sale to get rid of your clutter is great! Well...it is if anyone shows up. Ensure that they do with these advertising techniques.

Innovations In Advertising

Where won't clever marketers place their advertisements? Where will you?

The Ads That Are Part of Your Life

From the do-everything guys of Dos Equis and Old Spice to Snickers' hunger alter-egos, do you find yourself reciting these popular ad campaigns?

Fundamentals of Online Advertising

Online advertising is much cheaper than print advertising. But to get results, you've got to find your audience and test your pitch.

The Enemies of Frugality

Even with the best of intentions, living frugally can be a challenge. Explore the seven nefarious forces that keep us from our frugal goals.

Free Advertising: The Magic of Getting Media Attention

Think your business is too boring to snag journalists with a press release? Nope. With a little creativity, any business can get free advertising through PR.

Change Your Life with Storytelling

Marketers use stories about perfect lives to try to sell you things, but you can use the same technique to help create your own perfect life.

Advertising Jargon That Aims to Mislead

In advertising, not everything is as it seems. Watch out for these phrases; if they're being used, you should reconsider the purchase you're about to make.

The Power of Real People: Using Customer Profiles to Sell Your Story

In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.

Forget the Phonebook: 3 Local Marketing Initiatives With Higher ROIs

Even though few people use the phonebook to find local business these days, in an ironic twist, advertising in the phonebook has become more expensive. Small business can boost

The Three F Rule Can Lead You to Happiness

In advertising, my chosen career, there is an unwritten rule for working with clients that makes everyone’s lives just a little better. It’s the three F rule. But when I explained

Bit of fun turns into $10,000

In my recent post about eBay Motors, I recounted the story of a seemingly worthless car that sold for over $226,000. But this next story is bizarre. What turned out as a sarcastic

Watching ads could be your ticket to a fortune.

Unless it’s Superbowl Sunday, most people don’t sit around watching ads (well, I do, it’s part of my job). But what if watching ads was turned into a lottery ticket? That’s the pre

Writing for Money on the Interwebs

A while back, a girlfriend of mine forced me to watch a chick flick that she felt I would find inspiring. [more]

The Protein Water Scam: Kellog's Special K2O Can Do Anything!

According to a recent ad for Kellog's Special K2O protein water: "Losing up to 6 lbs in 2 weeks just got easier!" This extraordinary claim caught the attention of the consumer advocates at Mouseprint.com. [more]

5 people you never heard of who rocked your world

The Alchemists is a film about five people who transformed our culture by convincing us to adopt corporate slogans as a way of life. [more]