branding

How to Create a PR Crisis Strategy Before You Need It

The day you realize that you need a crisis strategy is usually the day you have a crisis.

7 ways to spot a social media snake oil salesperson

Sure, you'd like to boost your online presence and make money on the Internet. But just like pyramid schemes attract the greedy and fad diets interest the desperate, many social me

Apple introduces most outrageous “rewards” program in history

I love Apple as a brand. It makes great products, it has tremendous loyalty, but could I go as far as to tattoo the famous Apple logo on my body to get a lifetime discount? Well, t

Bottled Water, Bottled Hype Part 2

If you drink bottled water every day, you're paying a premium for something that should be close to free. Drink bottled water for health-reasons? Find out why that's ironic.