customer

The Lifetime Value of a Customer

The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.

How to be the best customer

We've no shortage of "How to do good customer service" articles designed to be applied from the company's side. But what about customers?

Getting more for your money in the most unexpected place

I often get on my soap-box about bad customer service. I also preach (sorry) that you should all expect more for your money, be it shopping online or grabbing the weekly groceries.