The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
We've no shortage of "How to do good customer service" articles designed to be applied from the company's side. But what about customers?
I often get on my soap-box about bad customer service. I also preach (sorry) that you should all expect more for your money, be it shopping online or grabbing the weekly groceries.
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