Neil Lindsay, chief marketing officer for Sprint Prepaid Group, shares his approach to brand positioning, messaging, and go-to-market strategies.
It doesn't take any skill at prognostication to make this forecast: Interest rates are heading up. For one thing, they can't go any lower.
In an effort to fix the credit crunch, the American Recovery Reinvestment Act authorized $730 million in funding for the SBA. Only one problem: There may not be a small business
I’m going to out on a limb and make the bold statement: the United States government wants you in debt, rather than you saving money. Politics aside, I am going to discuss why I be
This week a government committee is investigating the cause of the financial crisis by interrogating bank titans what exactly went wrong. Complicit: How Greed and Collusion Made th
Are Americans suffering from "frugality fatigue"? After a year of tightened belts and tighter fists, we're reaching for our wallets again and returning to our bad old ways. Or so t
For those who have a job, a healthy savings account and some optimism about the long-term, it doesn’t get any better than this. Opportunity in the form of lower prices doesn’t kno
With the stock market finally recovering to some degree this past month, even closing at highs for the year, a lot of investors may be breathing a sigh of relief about their stock
Though some economists are tentative and a few disagree outright, the majority of people in the know believe that the worldwide recession has hit rock bottom and we are now, slowly
Lately I have been hearing about the concept of "forced frugality" from the media and my peers. Many colleagues and family members say that they feel a need to be frugal in this
Corporations were invented a few hundred years ago--created to increase the wealth and power of favored businessmen (and the governments that favored them). They have become such
The economy is way short of full employment, so naturally, consumer spending is down. Sooner or later employment, I think, will return to normal levels. Consumer spending will re
By most accounts, this is going to be a long recession, and we’re still on the downward slope. As a small business owner, you will be forced to make drastic moves to survive. As yo
While health authorities worry about the human cost of pandemics, other policy-makers have tended to focus on the economic costs. Economic impact takes many forms--drops in produc
I’ve seen several houses in my area go into foreclosure over the last 12 months. The economy and over-inflated housing prices, coupled with predatory lenders and some very bad deci
You’re not seeing things. This is not an April Fool’s gag (although if I’d written this last year it would have been). No, this is Suze Orman’s latest advice and it is a complete 1
Tough economic times take a toll on our sleep patterns, which adversely affect all other aspects of our lives, but it doesn't have to be this way.
Everyone is feeling the economic crunch these days, and that includes the Treasury department. It’s no news to anyone here that there has been increasing unhappiness with President
The latest news is that unemployment benefits will be extended from 59 weeks to 79 weeks in California with the help of the new Federal stimulus money. The maximum benefit has ris
Stagflation, the bane of the 1970s, is pretty much the worst situation for ordinary folks. With the economy depressed, jobs are scarce for workers and profits are scarce for busin
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