loyalty

4 Keys to Creating Loyal Customers

Customer relationships are just like any other kind of relationship. To grow strong, they need to be nourished with honesty, attention and communication.

Apple introduces most outrageous “rewards” program in history

I love Apple as a brand. It makes great products, it has tremendous loyalty, but could I go as far as to tattoo the famous Apple logo on my body to get a lifetime discount? Well, t