It's not enough to provide a great product or service people want or need. For a business to succeed, it has to be noticed. Here are six free ways to get the word out.
There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.
When potential customers decided to purchase products from lower-cost sources, one regional business decided to go luxury instead...with great results.
The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small.
In advertising, not everything is as it seems. Watch out for these phrases; if they're being used, you should reconsider the purchase you're about to make.
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
Wouldn't it be nice if you could run a free online coupon deal and wake up the next morning to learn you'd sold two thousand pre-paid dinners or event tickets? Maybe, maybe not.
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Ever wonder how companies like Google, Lego and IKEA found their names? Were they complete accidents or results of savvy marketing? The answer may surprise you.
Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products.
Even if the intended (message recipient) loves your company, adores your products, and admires your ethics, she needs a reason for clicking through. Here are seven ways to get
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