marketing

11 Ways to Stand Out at a Trade Show

Follow these trade show basics and make your next event memorable -- and profitable.

How to Leverage an Economy of Giving and Profit

Digital distribution of gifts offers small businesses an almost free way to reach new customers. Go ahead, give it away.

Find Your Point of Difference and Promote It

To get your small business noticed by potential customers, give them something to take note of.

How to Get Free Publicity

It's not enough to provide a great product or service people want or need. For a business to succeed, it has to be noticed. Here are six free ways to get the word out.

How to Build a Great Reputation from Scratch

A good reputation is a small business's best asset. Acquiring one when starting out requires creative thinking and a little hard work.

Lessons from Sociology: 5 Tips to Help You Sell More

There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.

Good Press: 6 Steps to Writing Killer Op-Eds and Commentaries

Don't get caught in a press-release rut; behold the power of the op-ed.

The 4 Ps of Luxury Branding

Our 1920s flying machines pre-dated the Four Ps of marketing, but those marketing points were still integral for growing our business.

How to Become a Premier Local Brand

When potential customers decided to purchase products from lower-cost sources, one regional business decided to go luxury instead...with great results.

The Psychology Behind Making Sales and Setting Price Points

Learn how to create a feeling of value for your customers while keeping your profit margins reasonable.

Smart Web Design Will Boost Your Brand Building

The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small.

6 Reasons a Website Can Suck and How To Fix It

Never, ever, tell someone their baby is ugly — or, worse, their website. For some reason, people just don't want to know their website sucks.

Advertising Jargon That Aims to Mislead

In advertising, not everything is as it seems. Watch out for these phrases; if they're being used, you should reconsider the purchase you're about to make.

5 Ways to Boost Credibility and Conversions

Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.

To Groupon or Not to Groupon: The Cost of Offering Deep Discounts

Wouldn't it be nice if you could run a free online coupon deal and wake up the next morning to learn you'd sold two thousand pre-paid dinners or event tickets? Maybe, maybe not.

How to Focus on Your Ideal Customer

Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.

How a $14 Gift Increased Sales by 669%

This is a story of a tiny company that did a good deed, and that deed alone generated a massive growth in sales literally overnight.

How 16 Great Companies Picked Their Unique Names

Ever wonder how companies like Google, Lego and IKEA found their names? Were they complete accidents or results of savvy marketing? The answer may surprise you.

4 Pricing Strategies to Promote Value

Don't get sucked into a price war. Instead, change the way your customers view your products.

Get Others to Sell for You with Affiliate Marketing

Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products.