Follow these trade show basics and make your next event memorable -- and profitable.
Digital distribution of gifts offers small businesses an almost free way to reach new customers. Go ahead, give it away.
To get your small business noticed by potential customers, give them something to take note of.
It's not enough to provide a great product or service people want or need. For a business to succeed, it has to be noticed. Here are six free ways to get the word out.
A good reputation is a small business's best asset. Acquiring one when starting out requires creative thinking and a little hard work.
There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.
Don't get caught in a press-release rut; behold the power of the op-ed.
Our 1920s flying machines pre-dated the Four Ps of marketing, but those marketing points were still integral for growing our business.
When potential customers decided to purchase products from lower-cost sources, one regional business decided to go luxury instead...with great results.
Learn how to create a feeling of value for your customers while keeping your profit margins reasonable.
The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small.
Never, ever, tell someone their baby is ugly — or, worse, their website. For some reason, people just don't want to know their website sucks.
In advertising, not everything is as it seems. Watch out for these phrases; if they're being used, you should reconsider the purchase you're about to make.
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
Wouldn't it be nice if you could run a free online coupon deal and wake up the next morning to learn you'd sold two thousand pre-paid dinners or event tickets? Maybe, maybe not.
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
This is a story of a tiny company that did a good deed, and that deed alone generated a massive growth in sales literally overnight.
Ever wonder how companies like Google, Lego and IKEA found their names? Were they complete accidents or results of savvy marketing? The answer may surprise you.
Don't get sucked into a price war. Instead, change the way your customers view your products.
Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products.
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