Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
This is a story of a tiny company that did a good deed, and that deed alone generated a massive growth in sales literally overnight.
Ever wonder how companies like Google, Lego and IKEA found their names? Were they complete accidents or results of savvy marketing? The answer may surprise you.
Don't get sucked into a price war. Instead, change the way your customers view your products.
Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products.
Even if the intended (message recipient) loves your company, adores your products, and admires your ethics, she needs a reason for clicking through. Here are seven ways to get
The value of social media lies mostly in the daily process of helping every employee do their job more efficiently and effectively.
We recently interviewed 20 successful small business men and women to get some insight into the teachers that mattered most to them over the years, as well as the truths that he
What to generate referrals without spending money? Here are ways to elicit, not solicit, referrals.
By capitalizing on the real needs of today's woman, small businesses have a unique opportunity to grow and thrive amidst uncertainty. Read how others have made it work!
Whether you’re launching your first campaign or want to make your current list more profitable, here are 8 proven ways to make your next email campaign a success.
Few companies have responded to women’s needs, even if this could mean more sales and access to an increasingly influential market.
We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget.
Find out what the typical Facebook user is hoping you won’t do, and avoid these common social media mistakes at all costs.
Even though few people use the phonebook to find local business these days, in an ironic twist, advertising in the phonebook has become more expensive. Small business can boost
Last time, "How to Find Freelance Clients: Part One" discussed some of the things you would need to do to prepare for freelancing. In Part Two of this article, we'll cover where t
When it comes to shopping, touching an item may in fact encourage consumers to purchase things they hadn’t intended on buying in the first place.
I tend to believe that American consumers are savvier than advertisers and marketers give us credit for. That's why I don't understand why marketers waste so much time trying to se
During my last trip to the grocery market, there was a sign in the egg case announcing that, yes, the price of eggs are rising. I’m guessing that there have been a few complaints.
A new study out today in PNAS confirms what we always suspected was true. The higher the price you pay for a product, the greater your subjective experience of pleasure in the prod
Become a fan
Enter your email address to subscribe: