marketing

7 Genuine Ways to Generate Click-Throughs

Even if the intended (message recipient) loves your company, adores your products, and admires your ethics, she needs a reason for clicking through. Here are seven ways to get

The Real ROI of Social Media

The value of social media lies mostly in the daily process of helping every employee do their job more efficiently and effectively.

20 Important Lessons I Learned From My Marketing Mentor

We recently interviewed 20 successful small business men and women to get some insight into the teachers that mattered most to them over the years, as well as the truths that he

11 Free Ways to Generate Referrals

What to generate referrals without spending money? Here are ways to elicit, not solicit, referrals.

31 Exceptional Strategies for Marketing to Today's Woman

By capitalizing on the real needs of today's woman, small businesses have a unique opportunity to grow and thrive amidst uncertainty. Read how others have made it work!

8 Ways to Grow Your Business with Email Subscriber Lists

Whether you’re launching your first campaign or want to make your current list more profitable, here are 8 proven ways to make your next email campaign a success.

Marketing to Women: Who's Doing It Right and Who's Not

Few companies have responded to women’s needs, even if this could mean more sales and access to an increasingly influential market.

48 Guerrilla Marketing Tips From Top PR Pros

We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget.

6 Facebook Flubs Your Company Must Avoid

Find out what the typical Facebook user is hoping you won’t do, and avoid these common social media mistakes at all costs.

Forget the Phonebook: 3 Local Marketing Initiatives With Higher ROIs

Even though few people use the phonebook to find local business these days, in an ironic twist, advertising in the phonebook has become more expensive. Small business can boost

How to Find Freelance Clients: Part Two

Last time, "How to Find Freelance Clients: Part One" discussed some of the things you would need to do to prepare for freelancing. In Part Two of this article, we'll cover where t

Look, But Don’t Touch: Avoid Marketing Manipulation

When it comes to shopping, touching an item may in fact encourage consumers to purchase things they hadn’t intended on buying in the first place.

Dumbest packaging ever?

I tend to believe that American consumers are savvier than advertisers and marketers give us credit for. That's why I don't understand why marketers waste so much time trying to se

Pricing Eggs, and New Egg Products

During my last trip to the grocery market, there was a sign in the egg case announcing that, yes, the price of eggs are rising. I’m guessing that there have been a few complaints.

Marketing Messes With Your Head

A new study out today in PNAS confirms what we always suspected was true. The higher the price you pay for a product, the greater your subjective experience of pleasure in the prod

No, you DON'T need to buy that...

Watch your dollars fly away, or realize how much you really DON'T need...

Bottled Water, Bottled Hype Part 2

If you drink bottled water every day, you're paying a premium for something that should be close to free. Drink bottled water for health-reasons? Find out why that's ironic.

Giving is Better Than Blogging... or IS it?

Giving is better than receiving. I do sincerely believe this, as much as I like receiving. And I do like getting stuff. You know that old saying about giving a man a fish, and he'll eat for a day... [more]