marketing

6 Reasons a Website Can Suck and How To Fix It

Never, ever, tell someone their baby is ugly — or, worse, their website. For some reason, people just don't want to know their website sucks.

Advertising Jargon That Aims to Mislead

In advertising, not everything is as it seems. Watch out for these phrases; if they're being used, you should reconsider the purchase you're about to make.

5 Ways to Boost Credibility and Conversions

Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.

To Groupon or Not to Groupon: The Cost of Offering Deep Discounts

Wouldn't it be nice if you could run a free online coupon deal and wake up the next morning to learn you'd sold two thousand pre-paid dinners or event tickets? Maybe, maybe not.

How to Focus on Your Ideal Customer

Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.

How a $14 Gift Increased Sales by 669%

This is a story of a tiny company that did a good deed, and that deed alone generated a massive growth in sales literally overnight.

How 16 Great Companies Picked Their Unique Names

Ever wonder how companies like Google, Lego and IKEA found their names? Were they complete accidents or results of savvy marketing? The answer may surprise you.

4 Pricing Strategies to Promote Value

Don't get sucked into a price war. Instead, change the way your customers view your products.

Get Others to Sell for You with Affiliate Marketing

Finding good sales people can be tough, especially for small business owners. But with a little work, you can have people clamoring to help you sell your products.

7 Genuine Ways to Generate Click-Throughs

Even if the intended (message recipient) loves your company, adores your products, and admires your ethics, she needs a reason for clicking through. Here are seven ways to get

The Real ROI of Social Media

The value of social media lies mostly in the daily process of helping every employee do their job more efficiently and effectively.

20 Important Lessons I Learned From My Marketing Mentor

We recently interviewed 20 successful small business men and women to get some insight into the teachers that mattered most to them over the years, as well as the truths that he

11 Free Ways to Generate Referrals

What to generate referrals without spending money? Here are ways to elicit, not solicit, referrals.

31 Exceptional Strategies for Marketing to Today's Woman

By capitalizing on the real needs of today's woman, small businesses have a unique opportunity to grow and thrive amidst uncertainty. Read how others have made it work!

8 Ways to Grow Your Business with Email Subscriber Lists

Whether you’re launching your first campaign or want to make your current list more profitable, here are 8 proven ways to make your next email campaign a success.

Marketing to Women: Who's Doing It Right and Who's Not

Few companies have responded to women’s needs, even if this could mean more sales and access to an increasingly influential market.

48 Guerrilla Marketing Tips From Top PR Pros

We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget.

6 Facebook Flubs Your Company Must Avoid

Find out what the typical Facebook user is hoping you won’t do, and avoid these common social media mistakes at all costs.

Forget the Phonebook: 3 Local Marketing Initiatives With Higher ROIs

Even though few people use the phonebook to find local business these days, in an ironic twist, advertising in the phonebook has become more expensive. Small business can boost

How to Find Freelance Clients: Part Two

Last time, "How to Find Freelance Clients: Part One" discussed some of the things you would need to do to prepare for freelancing. In Part Two of this article, we'll cover where t