marketing

Look, But Don’t Touch: Avoid Marketing Manipulation

When it comes to shopping, touching an item may in fact encourage consumers to purchase things they hadn’t intended on buying in the first place.

Dumbest packaging ever?

I tend to believe that American consumers are savvier than advertisers and marketers give us credit for. That's why I don't understand why marketers waste so much time trying to se

Pricing Eggs, and New Egg Products

During my last trip to the grocery market, there was a sign in the egg case announcing that, yes, the price of eggs are rising. I’m guessing that there have been a few complaints.

Marketing Messes With Your Head

A new study out today in PNAS confirms what we always suspected was true. The higher the price you pay for a product, the greater your subjective experience of pleasure in the prod

No, you DON'T need to buy that...

Watch your dollars fly away, or realize how much you really DON'T need...

Bottled Water, Bottled Hype Part 2

If you drink bottled water every day, you're paying a premium for something that should be close to free. Drink bottled water for health-reasons? Find out why that's ironic.

Giving is Better Than Blogging... or IS it?

Giving is better than receiving. I do sincerely believe this, as much as I like receiving. And I do like getting stuff. You know that old saying about giving a man a fish, and he'll eat for a day... [more]