marketing

Get the Job You Want With the Right Professional Image

Who are you? Make sure everybody knows your story with these keys to personal brand development.

Psychology and Loans: The Strange Reasons Why You Make Bad Decisions

You might think that when it comes to big financial decisions, you only make logical, rational decisions. But research suggests that you don't.

6 Reasons Your Great Startup Business Is Doomed

While many of us fantasize about being our own boss, not everyone is cut out to be a business owner. Most likely, that includes you, too.

Money-Making Lessons From the Girl Scouts

Slinging cookies is tough business. One Cookie Mom shares 11 money lessons she's learned from working with the Girl Scouts.

10 Surprising Marketing Tricks You Should Be Aware Of

From unhealthy "health" products to designer diamonds and more, discover 10 sneaky marketing tricks to avoid.

25 Products You Think You Need, but Really Don’t

Marketers spend a lot of effort convincing us that our wants are needs. From aftershave to baby walkers, here are 25 things you can easily do without.

Orange Makes You Buy More (and Other Sneaky Store Smell Tricks)

The smell of freshly bread wafting through the grocery might be more than just a scent — it could be part of a calculated plan to make you to spend more.

10 Easy-to-Fix Cover Letter Mistakes

If you're not getting called in for job interviews, the problem could be your cover letter. Make sure it's up to snuff by avoiding these mistakes.

3 Simple Ways Small Business Can Maximize Twitter

Twitter isn't for pitching. It's for networking.

Why Brand Image Is Important to the Tiniest of Businesses

Many small business owners overlook -- or avoid -- brand building. Too often, that's a critical mistake.

3 Steps to Building More Buzz About Your Business

If you want to people to sit up and take notice of your business, you have to give them something to notice.

How to Network Sincerely and Effectively

Building an effective network among your customers and colleagues is a key to business success. And the key to effective networking is sincerity.

Logos 101: Designing Your Business Identity

Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.

3 Ways to Build Magnificent Products

If you want to build a better business, take a look at how three business leaders build better products and borrow from the best.

The Psychology of Free, and Its Power Over You

From Craigslist to grocery samples, free stuff is everywhere. Understand how marketers use "free," the psychology behind it, and how it affects your habits.

6 Common SEO Mistakes On Small Business Websites

Avoid these six common SEO mistakes and watch your website climb up Google's page rankings.

New Year’s Small Business Booster Plan

Don't let those end of year promotional calendars go to waste -- use them to sketch out key sales, marketing and operational initiatives throughout the coming year.

How to Communicate Effectively

In the age of too much communication, getting your voice heard means keeping your messages clear, simple and direct.

8 Easy Ways to Green Your Small Business

Greening up your business can boost your image, your bottom line, and your sense of well being. And it can be as easy as turning off the lights.

Easter Eggs Aren't Only For Easter

Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.