The smell of freshly bread wafting through the grocery might be more than just a scent — it could be part of a calculated plan to make you to spend more.
Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.
From Craigslist to grocery samples, free stuff is everywhere. Understand how marketers use "free," the psychology behind it, and how it affects your habits.
Don't let those end of year promotional calendars go to waste -- use them to sketch out key sales, marketing and operational initiatives throughout the coming year.
Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.
On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.
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