Restaurant Menus: Translating Cost and Taste
Posted April 13, 2009 - 08:08 by Thursday Bram
A well-designed menu is considered an easy way to separate diners from their dollars at a restaurant. Even mom-and-pop restaurants put a lot of time and effort into how they put together their menus in the hopes of not only directing you towards dishes with high profit margins but into tempting you to come back soon and try something else that sounds tasty. A good menu is advertising: a way to get consumers to spend more money. If you know some of the most important menu design tricks going in, you may still wind up ordering your favorite dinner — if the food's worth the price, why not? — but it can also help you decide to try a meal that's easy on the wallet.
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