From a Snapple Marketing Veteran: How to Tap the Power of Packaging

Learn how to make your product stand out from the competition.

Does's "Frustration-Free Packaging" live up to its name? recently announced their "Frustration-Free Packaging" initiative, aimed squarely at reducing the jagged tears and nasty lacerations. But is it as good as they claim?

Dumbest packaging ever?

I tend to believe that American consumers are savvier than advertisers and marketers give us credit for. That's why I don't understand why marketers waste so much time trying to se

Bottled Water, Bottled Hype Part 2

If you drink bottled water every day, you're paying a premium for something that should be close to free. Drink bottled water for health-reasons? Find out why that's ironic.

Packing it in - The Independent of London issues a challenge

The Compact is giving up all new purchases in a year, bar food and medicine, to save the environment.