specializing

Is It Better to Specialize or Generalize?

Posted November 27, 2009 - 07:00 by Nora Dunn

Career Building

special tree

Are we more employable – and ultimately happy – in our careers if we become proficient at lots of things (i.e. to generalize), or to become really good at one or two things (i.e. to specialize)? The arguments for each side make this a tough call.

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Ramp Up Your Business by Specializing

Posted September 10, 2009 - 09:00 by Nora Dunn

Small Business Resource Center, Entrepreneurship

ramp up

As an entrepreneur, you would think that precluding certain types of customers in favor of a smaller – but specialized – market would be akin to shooting yourself in the foot. But it’s not, and this article gives you a three-step process to specialize within your own business and reap the rewards.

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