Many sellers count on testimonials to reassure buyers that a product or service is great. But just how reliable are those testimonials?
by: Thursday Bram | channel: Consumer Affairs, Shopping
If you can get a stellar testimonial or reference, you can leverage those references to help you move your business to the next level.
by: Thursday Bram | channel: Entrepreneurship, Small Business Resource Center
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
by: Chris Birk | channel: Small Business Resource Center
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