Buy This Product, Friend: The Hidden Power of Testimonials

Many sellers count on testimonials to reassure buyers that a product or service is great. But just how reliable are those testimonials?

Getting More Than a Good Reference

If you can get a stellar testimonial or reference, you can leverage those references to help you move your business to the next level.

The Power of Real People: Using Customer Profiles to Sell Your Story

In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.