Paul Michael

An adman with inside knowledge, I'll steer you to wiser choices.

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Member for: 2 years 25 weeks
Location: Aurora, Colorado
Homepage: Thank Gilligan It's Safe For Work

An Englishman born and bred (raised in a small town called Hartlepool, just off the N.E. coastline) I got my degree in advertising and spent six years in the hustle and bustle of London. Then I met the girl I was going to marry, uprooted everything and moved to Colorado.

As my wife soon discovered, I'm somewhat of a bargain-hunter. I don't like cheap things, I like great value. Why pay $50 for a pair of sneakers when a little digging can get you the same pair for $35? That's my basic outlook and it applies to everything from shaving cream to a new car. And with two beautiful little girls to support, it's an outlook that's serving me very well.

Having a background in advertising has helped enormously in my 2nd career as a frugal shopper. I know a lot of the tricks advertisers use, and I don't just mean TV and magazine ads. I'm talking about supermarket strategies, color theory, bait & switch, how to win arguments, the whole deal. I plan to share everything I know with you. So far, my stories have been picked up by MSNBC, Lifehacker, The Consumerist, Boing Boing, I Am Bored and a host of other sites.

As with many of the other Wisebread bloggers, my sense of humor sneaks into my posts (usually more often than it should). I like to keep things light and easy-to-read when I can. Other bloggers can go way deeper into major financial decisions than I can, but I can promise you this...when you read my posts, you'll usually learn how to save a little time, money or even sanity, and you'll do it with a smile on your face.