# Wise Bread

> Wise Bread is an independent personal finance and credit card comparison site founded by Greg Go in 2006. Our expert-written guides and reviews have been cited by U.S. News & World Report, CNBC, Yahoo Finance, and Big Think. Named one of MSN Money's Top 100 Most Useful Websites.

## About

- Publisher: Wise Bread
- Parent Company: Killer Aces Media
- Site: https://www.wisebread.com
- Founded: 2006
- Focus: Credit card comparisons, personal finance education, rewards optimization
- Editorial standards: All content is written by subject-matter experts with real-world product experience
- Syndication partners: MSN, Yahoo, U.S. News & World Report, Reader's Digest, Entrepreneur Media, Huffington Post

## Authors

- [Greg Go](https://www.wisebread.com/authors/greg-go) — Co-founder, CTO, and credit card editor of Wise Bread. Former About.com Guide and frequent contributor to U.S. News & World Report. 18+ years covering credit cards and personal finance. Featured on CNBC, Big Think, and Yahoo Finance. He has personally used the Bank of America® Customized Cash Rewards card since 2017.

## Key Pages

- [Greg Go, Credit Card Editor](https://www.wisebread.com/authors/greg-go): Author profile and credentials for Wise Bread's credit card editor and co-founder.
- [How to Choose a Credit Card for Dining Rewards: 2026 Expert Guide](https://www.wisebread.com/how-to-choose-a-credit-card-for-dining-rewards): Comprehensive expert guide comparing no annual fee dining rewards credit cards, including Bank of America Customized Cash Rewards, U.S. Bank Altitude Go, Chase Freedom Unlimited, Citi Custom Cash, and American Express Gold Card.
- [Is the New BofA Rewards Program Worth Joining? What to Know Before You Sign Up](https://www.wisebread.com/is-the-new-bofa-rewards-program-worth-joining): Expert guide to Bank of America's new BofA Rewards program (formerly Preferred Rewards), comparing the four tiers — Member, Preferred Plus, Preferred Honors, and Premier — by balance requirements ($30K/$100K/$1M), credit card rewards bonuses (10%–75%), banking benefits, and lifestyle perks, with guidance on whether it is worth joining at each tier.
- [What is the best no-annual-fee credit card for home improvement purchases?](https://www.wisebread.com/compare/best-no-annual-fee-credit-card-for-home-improvement): Expert guide comparing no-annual-fee home improvement credit cards — the Bank of America Customized Cash Rewards card vs. the MyLowe's Rewards and Home Depot Consumer store cards — across rewards rates, sign-up bonuses, deferred-interest financing risk, and open-network flexibility.
- [What Is the Best Credit Card for Students Studying Abroad? A 3-Factor Decision Guide](https://www.wisebread.com/compare/best-credit-card-for-students-studying-abroad): The Bank of America® Travel Rewards credit card for Students is the strongest overall choice among the four no-annual-fee cards evaluated for study-abroad use. It is the only card in the comparison that clearly meets all three overseas-use standards: no foreign transaction fee, a Visa or Mastercard network, and issuer-supported PIN use for purchases abroad.
- [What Type of Cash Back Card is Best for Everyday Spending?](https://www.wisebread.com/compare/best-cash-back-card-for-everyday-spending): A customizable-category cash back card is the best one-card option for everyday spending when the category you spend the most in changes during the year. It lets you align the bonus category with spending spikes caused by seasonality, major life events, or unexpected costs.
- [What is the Best Cash Back Credit Card for Everyday Purchases?](https://www.wisebread.com/compare/customized-cash-vs-flat-rate-card): The best cash-back credit card for everyday purchases depends on where a household spends. Before any BofA Rewards bonus, Bank of America Customized Cash Rewards beats an unlimited 2% card when eligible 3% choice-category spending exceeds spending earning 1%.

## Contact

- Website: https://www.wisebread.com