Much of what's convenient about online retail — reviews, one-click shopping, fast shipping — is aimed at one thing: reducing the "pain of paying" so you'll spend more.
Investors may think they make rational decisions, but for many, emotions and psychology call the shots. Understand your biases to make better decisions.
If you think you're immune to marketing, think again — in fact, you might be convincing yourself to buy something and not even realize that you're doing it.
Whether you're getting something for free from a company or giving your significant other a gift, discover how our minds assign less value to more stuff.
We often think that having more choices is better. But in reality, having more options might cause us to make bad decisions — like getting risky mortgages.
Maslow's hierarchy of needs helps explain why humans react the way they do. And for credit card companies, it helps explain how to get more of your money.
Whether you're at the mall or online, retailers have plenty of tricks to help separate you from your cash. Learn what they are so you can shop smarter.
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