The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
As a young adult, I thought I had a firm grasp on being financially responsible. But I never really understood my credit score, or even why it was important to build a good score.
It's crucial for small business owners to have an idea of the cultural factors affecting a negotiation going in, whether or not you're doing business internationally.
Whether you’re launching your first campaign or want to make your current list more profitable, here are 8 proven ways to make your next email campaign a success.
Good management practices are far more important to your success than big piles of cash are. Here are a dozen tips to help you start and grow your business with little or no money.
Accidental Death And Dismemberment insurance. Wow – doesn’t that sound just lovely? I mean, at least Life insurance has a euphemistic name (they call it “Li
Wise Bread articles that are hot today.
Ask the Readers: How Do You Save on Your Phone Bill?
Tell us how you save on your phone bill and we'll enter you in a drawing to win a $20 Amazon Gift Card!
Ask the Readers: What Was Your First Job?
Tell us about your first job and we'll enter you in a drawing to win a $20 Amazon Gift Card!
Ask the Readers: Do You Play the Lottery?
Tell us whether you play the lottery and we'll enter you in a drawing to win a $20 Amazon Gift Card!
The Lifetime Value of a Customer
The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
From a Snapple Marketing Veteran: How to Tap the Power of Packaging
Learn how to make your product stand out from the competition.
Opening the Book on Open Book Management
Share your company's financial information with your employees and you'll all share in the benefits of increased productivity.
3 Strategies to Stay Afloat in Trying Times
If the recession is slowing your business down, try these simple strategies to get more done for less while improving cash flow.
Wanna Make More Money? Make Your Employees Happy
Happy employees are productive employees. So what makes them happy?
Should You Take More Breaks At Work?
Time is money, but only if you are using your time... energetically.
How to Assemble Better 401(k) Plan Options
A good 401(k) plan can be key to employee recruiting and retention. But how to tell a good plan from a bad one?
Lessons In Leadership From Andy Bernard Of The Office
If a timid bumbler like The Office's Andy Bernard can lead a team to success, then surely anyone can.
5 Reasons People Resist Change
Before you can help employees and colleagues overcome resistance to change, be sure you understand why they prefer the status quo.
How to Botch Up, Then Peddle Back to Good Credit
As a young adult, I thought I had a firm grasp on being financially responsible. But I never really understood my credit score, or even why it was important to build a good score.
Cultural Considerations in Negotiations
It's crucial for small business owners to have an idea of the cultural factors affecting a negotiation going in, whether or not you're doing business internationally.
8 Ways to Grow Your Business with Email Subscriber Lists
Whether you’re launching your first campaign or want to make your current list more profitable, here are 8 proven ways to make your next email campaign a success.
How to Think Like a Bootstrapper
Good management practices are far more important to your success than big piles of cash are. Here are a dozen tips to help you start and grow your business with little or no money.
10 Reasons Results Based Management Matters to Small Business
Results-based management is a must for firms with lots of offsite employees. It offers plenty for the rest of us, too.
Fundamentals of Online Advertising
Online advertising is much cheaper than print advertising. But to get results, you've got to find your audience and test your pitch.
4 Social Media Strategies that Actually Work
You're tweeting, your're updating your status, you're sharing, but is any of that the right way to make social media pay?
AD&D Insurance: No Good, No Bad, Just Ugly
Accidental Death And Dismemberment insurance. Wow – doesn’t that sound just lovely? I mean, at least Life insurance has a euphemistic name (they call it “Li