Global sourcing holds the promise of higher profits through cost savings on nearly any product imaginable. But risks lie in nearly every stage of the sourcing process.
Energy-efficient equipment is promoted as a way to save money for your business, but will the money saved make a noticeable difference in your operating costs?
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Humans are emotional, forgetful, and easily overwhelmed: In short, we're not great decision makers. Learn why settling for "good" is the best decision.
For successful small businesses, sales aren't just the responsibility of the sales staff. Here's how you can get everybody involved in selling your business.
Wise Bread articles that are hot today.
Financial Risks and More in Global Sourcing
Global sourcing holds the promise of higher profits through cost savings on nearly any product imaginable. But risks lie in nearly every stage of the sourcing process.
5 Ways To Connect With Generation C
You've figured out how to do business with Generations X and Y. Are you ready for Generation C?
How to Create a PR Crisis Strategy Before You Need It
The day you realize that you need a crisis strategy is usually the day you have a crisis.
Does Energy-Efficient Equipment Make a Difference in Operating Costs?
Energy-efficient equipment is promoted as a way to save money for your business, but will the money saved make a noticeable difference in your operating costs?
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
The Power of Real People: Using Customer Profiles to Sell Your Story
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
6 Tax Penalties You Can Easily Avoid
Your money is hard earned. Don't waste it on these five easily avoidable tax penalties.
5 Key Social Media Findings That Affect Your Business
Recent surveys show that your customers are spending more and more time on social media. Are you?
4 Reasons Your Credit Score May Improve Soon
To help those with little credit history, the bureaus now use more kinds of payments in their profiles. How much will your credit improve?
Car Sharing for Businesses: Save Money and Go Green
Commercial car sharing can increase workplace productivity, save money, and (of course) help the environment.
Is Mobile Marketing Ready for Small Business?
Ten years ago the Web challenged small businesses to market in a new medium. Are mobile devices about to become your next marketing challenge?
27 Money-Saving Tips from Successful Small Businesses
In economic conditions rich or lean, these tried and true cost cutting tips can fatten your bottom line.
4 Reasons Why a "Good Enough" Decision May Be Best
Humans are emotional, forgetful, and easily overwhelmed: In short, we're not great decision makers. Learn why settling for "good" is the best decision.
5 Ways to Turn Every Employee into a Rainmaker
For successful small businesses, sales aren't just the responsibility of the sales staff. Here's how you can get everybody involved in selling your business.
5 Lessons A Startup Can Teach Your Small Business
How do you teach an old dog a new trick? Bring home a puppy.
When Do You Compensate Employees For Travel And Commute Time?
You probably know that you're supposed to pay your hourly employees for travel time. What about their commuting time?
Countering: What To Consider Before An Employee Gets Another Offer
Your high value employees are valuable to your competitors, too. Here's how to develop a counter-offer plan before another firm lures them away.
How Health Care Reform Will Impact Your Small Business
The new health insurance reform legislation adds both new requirements and perks for small businesses.
Does Your Entity Choice Provide Personal Liability Protection?
Making your business a corporation or LLC only goes so far in protecting an owner's personal assets. Discover what you're responsible for.
Unconventional Measures of Customer Service Excellence
Your customer service surveys and questionnaires may not be telling you what you need to know.