Decoding and minimizing the cost structure of shipping is a challenge for many ecommerce companies and any business that sends more than a handful of packages every year. Each d
When done correctly, forecasting is one of the most value-added activities a business owner can do. Here are four secrets to make this activity meaningful for the future of your
With the first quarter of 2010 behind you, the economy in recovery, and a number of new laws on the books, now is a good time to review your budget for the balance of this year
In order to run your business from the road, you probably still need a phone number, internet access, and a mailing address. Here are a few strategies for maintaining them in a
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Do you really need those potted plants the first day you open? Learn how creating a realistic budget can help your small business thrive instead of fail.
Wise Bread articles that are hot today.
5 Steps to Lower Small-Package Shipping Costs
Decoding and minimizing the cost structure of shipping is a challenge for many ecommerce companies and any business that sends more than a handful of packages every year. Each d
Pros and Cons of Online Visitor Registration
Your company’s approach to online visitor registration can cement or destroy a relationship.
4 Secrets of Meaningful Projections
When done correctly, forecasting is one of the most value-added activities a business owner can do. Here are four secrets to make this activity meaningful for the future of your
Your 2010 Budget Revisited
With the first quarter of 2010 behind you, the economy in recovery, and a number of new laws on the books, now is a good time to review your budget for the balance of this year
Essential Services for the Road
In order to run your business from the road, you probably still need a phone number, internet access, and a mailing address. Here are a few strategies for maintaining them in a
How Much After Healthcare Reform?
How much will healthcare reform cost or save your small business? It depends.
The How, When, and Why of Extending Trade Credit
Deciding how, when, and to whom you extend credit, is just one part of an overall credit and accounts receivable management system.
Telecommuting Is Not Just an HR Perk
Economic, environmental, and continuity of operations demands suggest that telecommuting is more than an HR perk.
How to Get People to Work for You Cheap (or Free)
There are several ways you can still get quality people to work for you for very little, or deferred payment, or even free.
4 Reports That Will Keep Your Business Thriving
4 important reports you should be reviewing for your business.
How to Create a PR Crisis Strategy Before You Need It
The day you realize that you need a crisis strategy is usually the day you have a crisis.
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
5 Ways to Boost Credibility and Conversions
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
Make the Most of Your Local Chamber of Commerce
From advertising to networking, your Chamber of Commerce can offer your business scores of benefits...if you're a member.
How to Hold onto Talent When You Can’t Afford Raises
Recent economic improvements may have your employees expecting raises this year. But what if you can't afford them?
The Power of Real People: Using Customer Profiles to Sell Your Story
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
5 Budgeting Ideas for Any Small Business
Do you really need those potted plants the first day you open? Learn how creating a realistic budget can help your small business thrive instead of fail.
Why Doing the Right Thing is Right for the Bottom Line
Ethics matter in our personal relationships -- and they matter in our business relationships, too.
6 Tax Penalties You Can Easily Avoid
Your money is hard earned. Don't waste it on these five easily avoidable tax penalties.
Mapping out Your Place on the Mobile Web
Your customers are using their smartphones to find you. Help them.