Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Wise Bread articles that are hot today.
How to Create a PR Crisis Strategy Before You Need It
The day you realize that you need a crisis strategy is usually the day you have a crisis.
Best Money Tips: Credit Card Tips to Live By
Today we found some awesome articles on credit card tips to live by, what to do if you hate your job, and road trip money saving tips.
Best Money Tips: 20 Things You Should Not Buy in Bulk
Today we found articles on items you should not buy in bulk, cheap ways to stay connected when traveling abroad, and tips to create a home office.
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
5 Ways to Boost Credibility and Conversions
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
Make the Most of Your Local Chamber of Commerce
From advertising to networking, your Chamber of Commerce can offer your business scores of benefits...if you're a member.
How to Hold onto Talent When You Can’t Afford Raises
Recent economic improvements may have your employees expecting raises this year. But what if you can't afford them?
The Power of Real People: Using Customer Profiles to Sell Your Story
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Organizing Your Financial Paperwork
By reducing paperwork before you organize, keeping your financial documents in order can become quick, easy, and (mostly) painless.
Writing Off Losses on Your Taxes
Paying less in taxes can help take some of the sting out of business losses...as long as you meet the requirements.
Turn Your Annual Operating Plan into a Budget
A budget is a powerful tool for your business, and you can make it even stronger by basing it off of your annual operating plan. Here's how.
It Was on Sale…Now How Do I Cook It?
Buying meat and produce on sale is a great idea...if you know how to cook it. Learn how to tackle preparing intimidating new foods.
6 Tax Penalties You Can Easily Avoid
Your money is hard earned. Don't waste it on these five easily avoidable tax penalties.
3 Things to Consider Before Launching a Groupon Campaign
Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.
12 Questions to Ask When Choosing an Assisted Living Facility
When an aging loved one needs assisted living, you may not know where to start. These questions will help you find the perfect place.
Mapping out Your Place on the Mobile Web
Your customers are using their smartphones to find you. Help them.
10 Signs You Shouldn't Be a Business Owner
Don't let these ten traits of highly ineffective people keep you and your business from succeeding.
How To Grow Your Business Without Going Broke
Too much growth too soon often results in too little cash to keep the doors open.
5 Estimated Tax Strategies for Business Owners
For small business owners, paying income taxes can be tough. Don't make it tougher by adding penalties you can avoid by planning and estimating well.
8 Tax Return Mistakes Even Smart People Make
Nobody's perfect — but for tax filing, even small errors have big consequences! Keep an eye out for these easy-to-make tax return miscues.