branding

8 New Year's Goals Every Freelancer Should Make

This New Year, reflect on everything that makes your small business awesome — and form a plan to make it even more so.

8 Surprising Ways a Personal Website Can Improve Your Life

Even if you don't have a side hustle to promote, creating a personal website can make your life better. So why not make one?

These 6 Instragrammers Are Getting Rich by Traveling the World

These Instagrammers are traveling the world, taking gorgeous pics, and raking it in — maybe you can join them!

6 Easy Ways to Improve Your Online Reputation

Go ahead, Google yourself. Whether you like the results or don't, you have to take steps to protect your online rep.

Get the Job You Want With the Right Professional Image

Who are you? Make sure everybody knows your story with these keys to personal brand development.

Logos 101: Designing Your Business Identity

Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.

4 Genuine Ways To Execute The Brand Promise

It's not enough to develop a brand promise. To be successful, your company has to live up to it.

5 Principles Of Creating A Cultural Brand

Crossing the line between commerce and culture.

5 Ways to Stop Stunting Your Growth

Are you restraining your company's growth?

7 Essentials For A Great Social Media Strategy

Cover these basics and in no time your social media marketing will start turning clicks into customers.

How To Create A Professional Online Image At Low To No Cost

The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.

Find Your Point of Difference and Promote It

To get your small business noticed by potential customers, give them something to take note of.

What’s in a Name? It Might be More Than You Bargained For

A good business name is hard to find and the limited supply Internet addresses makes it harder. Finding both a name and a URL, however, is just the beginning of the naming game.

Why Entrepreneurs Should Care About Google Suggest

Google's new auto-complete search function might seem neat...until it starts scaring away your customers.

The 4 Ps of Luxury Branding

Our 1920s flying machines pre-dated the Four Ps of marketing, but those marketing points were still integral for growing our business.

How to Become a Premier Local Brand

When potential customers decided to purchase products from lower-cost sources, one regional business decided to go luxury instead...with great results.

From a Snapple Marketing Veteran: How to Tap the Power of Packaging

Learn how to make your product stand out from the competition.

Smart Web Design Will Boost Your Brand Building

The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small.