business identity

Logos 101: Designing Your Business Identity

Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.

What’s in a Name? It Might be More Than You Bargained For

A good business name is hard to find and the limited supply Internet addresses makes it harder. Finding both a name and a URL, however, is just the beginning of the naming game.