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A new logo might be just what you need to transform your brand's Identity.

Before taking dollar-saving shortcuts, consider the future cost--because there's more than money at stake.

CNBC's Jim Cramer reacts to President Trump's comments on Thursday about what he thinks caused the market sell-off this week.

Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth. Its core customers helped the company reach new heights, but Harley is facing challenges reaching new customers. And without new riders, the company might slowly erode.

Company layoffs are a brutal experience, and it doesn’t just affect those who are given pink slips but also those who avoided the chop. Veuer’s Justin Kircher has the story.

Large auto manufacturers like Toyota and Honda are expanding outside garden variety hybrids and battery electric vehicles and selling hydrogen fuel cells cars in California. Trouble is there’s only about 45 stations in the entire state.

PennyGem’s Elizabeth Keatinge tells us how you can tell if you are on the chopping block with your financial advisor.

Wuhan: How China's city of 11 million affects the world's economy

What's something every parent should do to protect their family, yet 50 percent don't? Stacy Johnson talks about creating a living will.